A currently increasing practice in radio advertisements includes
longer and longer "disclaimers" of one sort or another read in a
rapid-fire voice. I may be imagining it, but some of these
disclaimers account for a third or more of the ad time.

I doubt I'm the only one who finds them excessively annoying. In
fact, they are so annoying that I can't tell you what products are
being sold (autos? financial products?) and when I tune away to
another station to get away from these ads (which is inevitable), its
likely that I won't return for a while. So not only are they
ineffective, they've got serious unintended consequences.

What is even more sleazy is that the disclaimers are often mumbled at the
BEGINNING of the commercial so that they can be mistaken for "fine print"
associated with the previous message. They seem to be mostly for car
dealers. Every time I hear one of those ads it makes me wonder why anybody
would do business with someone who is so obviously bull****ting them in the
effort to just get them into the showroom; it can only get worse once you
start dealing with them in person. (Sort of like spam with totally bogus
subject lines. If they had to trick you into opening the e-mail, what makes
you think they aren't going to cheat you if you order the V1c0D1n or
whatever crap they are selling.)

Lee



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