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Old April 17th 04, 02:32 AM
Ruud Poeze
 
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Mike Terry schreef:

Radio Netherlands, Netherlands

... this diversification into TV should be proceeding apace at the very time
when we are on the brink of a new era of digital broadcasting on shortwave -
or are we ...

http://www.rnw.nl/realradio/features/html/tv040415.html

Analysis by Andy Sennitt, 15 April 2004


It is a very good analysis and I agree with Andy.
Actuallly ShortWave s facing what happened to radio in the 50-ties when
TV came up and radio had to find an answer to that.

As a result Music Radio (top 40 radio) emerged, and certainly now in
most parts of the world people use television as their main information
source.
In international broadcasting I see a parallel, and the question is what
answer will Short wave radio give, if any.
SW content now is quite a lot of news and propaganda, not to mention the
vast amount of relegious broadcasters, including the state controlled
Koran stations.
What lacks in SW is entertainment, but given the uncountable number of
music/entertainment based stations on FM in most countries, is there
still a role for Short Wave.

As for me I could do with some more pop-music from the 50 60 and 70ties,
hardly available on AM/FM.
The audience group of SW is 40+ and dominantly male, so some uptempo top
40 muzic from the past (not just the major hits as played by the Gold
stations) could be an alternative.

That would me make to hit the SW button!
ruud