View Single Post
  #2   Report Post  
Old July 21st 04, 04:04 PM
Rich Wood
 
Posts: n/a
Default

On Wed, 21 Jul 2004 13:35:32 GMT, David wrote:

NYC RADIO
APRIL-JUNE 2-3 PM ET
AGES 25-54

LIMBAUGH [WABC-AM] 3.1 SHARE
FRANKEN [WLIB-AM] 2.6
O'REILLY [WOR-AM] 1.1


AGES 12+

LIMBAUGH 5.1
O'REILLY 2.3
FRANKEN 2.0


I've always been advised that hourlys weren't particularly accurate. I
continue to be amazed that we're now we're trying so despereately to
find a win for Air America that we're cherry picking demos and single
hours. At least you gave us the courtesy of including the 12+ numbers.

I don't believe that any neo-conservative show can sustain itself
against Limbaugh. We've seen it over and over and over again as
stations and networks have tried to compete with Limbaugh.

In New York O'Reilly is mostly a delayed feed. Often he's preempted by
local hosts when he deals with time sensitive topics.

I still say it's too early to declare it a success. I hope it is. But
I want to see the Fall book before agreeing that WLIB is working so
close to a lot of hype and a format change from ethnic music to
"mainstream" talk. By it's nature, Talk is a slow build. I usually
want to see 5 book trends before I feel comfortable with anyone's
claim of success, regardless of their political leaning.

Rich