Here is the story I referred to befo

http://www.globetechnology.com/servl...ry/Technology/

U.S.-based RadioShack Corp., which has won a court battle over the use of its
name in Canada, is poised to begin an aggressive launch of its own stores under
its namesake.

The rollout will make it even more difficult for Circuit City Stores Inc. of
Richmond, Va., to raise awareness of its new banner --The Source by Circuit
City -- after a ruling that its Canadian RadioShack outlets will have to be
renamed, observers said.

"It's a challenge," said Wendy Evans of retailing consultancy Evans & Co.
"RadioShack is such a well-known name. For the average person, there's going to
be confusion, for sure. They'll wonder who is The Source by Circuit City."

Canadian RadioShack stores are currently run under a licensing agreement by
InterTan Canada Ltd. But InterTan was acquired last year by Circuit City,
setting off the legal fight over the RadioShack name.

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Circuit City is the second-largest U.S. electronics chain and RadioShack didn't
want its name -- and products -- to help bolster a key competitor.

A Texas court ruled recently that the Canadian stores will have to drop the
name RadioShack by the end of June.

"We are committed to ensuring we maintain a strong brand presence in Canada as
soon as possible," Mike Kowal, an executive vice-president at RadioShack, said
as he arrived in Toronto yesterday on a trip to look for locations across the
country.

"Our goal is to be in some key cities in a key number of locations by this
Christmas . . . Our goal is to be aggressive this year, and to have stores and
re-establish our presence within the country."

He said RadioShack is determined to remain the dominant small-store electronics
specialty chain in Canada. The new stores will have an updated and brighter
look, he said.

Observers said it will not be easy for Circuit City's renamed RadioShack stores
to attract customers to the new banner. And with RadioShack entering the
country with the name, the job will be even greater.

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