"Scott Dorsey" wrote in message
...
David Eduardo wrote:

But they don't use it. In the last year, in the Mexico City, Guadalajara
and
Monterrey ratings, there was not one mention of SW broadcasts as being
listened to.... out of a sample of about 50,000 persons. This means that
SW
reaches less than 0.01% of listeners in these cities with a combined
population of over 35 million.

Which brings to mind... whatever happened to the shortwave outlet of the
college radio station in Mexico City? They were on the air just a few
years ago.

Equipment wore our and they decided not to budget for replacement

I think what will keep shortwave going is that it's fairly inexpensive to
hang a small shortwave outlet off an existing station or network. Even if
you are broadcasting primarily on a network of FM stations, hanging a
small
1KW shortwave transmitter off your net adds fairly minimal cost and these
days pretty low maintenance. It doesn't get you a huge audience, but
that's okay. I think the 250KW powerhouses are doomed, though.

Those stations in Latin America that operate as FM nets already have the
necessary domestic coverage. SW in that area will increasingly be exclusive
to cultural, religious and such type broadcasters who can afford to run
stations with no "measurable" audience.