"NewsGuy" ) writes:
It would be great if people wrote about their thoughts on advertising
on shortwave. How effective is it?

I've only heard the odd survivalist merchandise and shortwave parts
dealer advertising on shows. Are there others?

Since there's very little commercial broadcasting, there's little
advertising.

Shortwave broadcasting as we know is more about a country wanting to
reach beyond it's borders, either to reach citizens abroad, or people
who might be curious about the country. It's generally paid for
by the governments of the countries.

Commercial shortwave broadcasting is pretty limited. Not only is
it not common, but it is not and never will be a mainstream medium.
Hence you won't see big name advertisers on shortwave, and you will
generally get advertisers who have little choice beyond shortwave
advertising.

In other words, they may not care all that much how many listeners,
they simply hope they will reach an audience if they advertise.

So you get the bible related material, and you get the survivalist
stuff.

Michael