On Sun, 25 Mar 2007 14:03:46 -0700, "David Eduardo"
wrote:


For example, the LA stations do well in ratings in the Riverside market and
the Ventura / Oxnard market. Advertisers neither pay extra for that added
delivery outside the LA metro, nor do they count LA buys against the
delivery in Ventura, for example.

If they buy Riverside (about the 30th market) they send orders to the local
stations. If they buy Ventura at all (about market 120 and not often bought)
they don't factor in LA stations.

That's insane. Everybody knows KNX covers from Mexico to Arizona to
the Central Coast. That's a factor, even if the books aren't.