On Mar 30, 1:04 pm, wrote:
"HD radio pumps up volume"

http://www.boston.com/business/perso...07/03/30/hd_ra...

Notable quote:

"Fewer than half a million Americans use a new technology called HD
radio..."

Even our friend Ramsey had this to say:

"Fewer than 1 in 600 Americans use HD radio"

http://www.hear2.com/2007/03/fewer_t....html#comments

Notable quote:

"So the average consumer is more likely to die by accidental drug
overdose or by hanging, strangulating, or suffocating themselves than
they are to own an HD radio. The consequences of this, depsite all of
the industry's herculean efforts, are profound. You can only present
our industry as being at the beginning of a technology for so long,
until eventuallly the "beginning" becomes the "middle" and finally the
"end." Our two year heavy on-air promotional effort? Almost over. Our
two year pledge to keep the new HD stations commercial free? Almost
over. Is there any question in your mind this is not rolling out the
way it should?"

No doubt, the number is probably less than 100,000 - need I say more ?

One reason is there are several areas outside the big cities that HD
Radio is very sparse. Here in Central Mississippi where I am the only
HD station is a college station in Jackson, Ms. and no commercial
broadcasters have gotten on the bandwagon just yet. You have to live
in earshot of New Orleans, Mobile, or Memphis to enjoy HD radio. If
what you are telling me is right, the rural areas will suffer with HD
Radio. Now in Mississippi we have a lot of rural area where we here
conventional FM stations that carry a long way. I suspect there are a
lot of areas in the country that have a lot of rural areas that are
like this. By concentrating your marketing in the big cities, you
don't give the rest of the country a chance to make their own decision
on this topic. As far as rural America is concerned this may be the
future, but the mass market has not bloomed yet.