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Old March 31st 07, 01:22 PM posted to rec.radio.shortwave
RHF RHF is offline
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First recorded activity by RadioBanter: Jun 2006
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Default (OT) : The Future of "HD" Radio Lives and Dies on the FM Radio Band -and- the AM Radio Band is just being Dragged-a-long for the ride down a bumpy road.

On Mar 30, 11:04 am, wrote:
"HD radio pumps up volume"

http://www.boston.com/business/perso...07/03/30/hd_ra...

Notable quote:

"Fewer than half a million Americans use a new technology called HD
radio..."

Even our friend Ramsey had this to say:

"Fewer than 1 in 600 Americans use HD radio"

http://www.hear2.com/2007/03/fewer_t....html#comments

Notable quote:

"So the average consumer is more likely to die by accidental drug
overdose or by hanging, strangulating, or suffocating themselves than
they are to own an HD radio. The consequences of this, depsite all of
the industry's herculean efforts, are profound. You can only present
our industry as being at the beginning of a technology for so long,
until eventuallly the "beginning" becomes the "middle" and finally the
"end." Our two year heavy on-air promotional effort? Almost over. Our
two year pledge to keep the new HD stations commercial free? Almost
over. Is there any question in your mind this is not rolling out the
way it should?"

No doubt, the number is probably less than 100,000 - need I say more ?


OK - So how many Americans had a 'personal' {Home}
Computer prior to the first IBM PC being introduced
-and- How many Years did it take to go from the Idea
of the 'personal' {Home} Computer and the Introduction
of the IBM "PC" . . . counting, Counting. COUNTING !

NOW - We are into the Second Year of IBOC "HD" AM/MW
Radio and the Transformation of the AM/MW Radio Band
has begun from Analog to Digital and the days, The Months.
and THE YEARs will pass and Time Itself {Years of may be
a Decade or more} will Tell -If- "HD" Radio will be History -or-
Reality for most {The Majority of} Radio Listeners.

Just Think -IF- Art Bell and George Noory both take 3-Minutes
Each Night to Talk-Up "HD" Radio {PSA Time Paid for by the
HD Radio Marketing Consortium} within a Year a Million "HD"
Radios will be Sold and In-Use by new "HD" Radio Listeners.

Just Think -IF- Rush Limbaugh and Sean Hannity both take
3-Minutes Each Day to Talk-Up "HD" Radio {PSA Time Paid
for by the HD Radio Marketing Consortium} within a Year a
Million "HD" Radios will be Sold and In-Use by new "HD"
Conservative-Talk-Radio Listeners.

Just Think -IF- Air America Hosts each take 3-Minutes Every
Day to Talk-Up "HD" Radio {PSA Time Paid for by the HD
Radio Marketing Consortium} within a Year a Million "HD"
Radios will be Sold and In-Use by new "HD" Enlightened
{Liberal} Radio Listeners.

Just Think -IF- Each "HD" AM/MW Radio Station does a
Top-of-the-Hour Station ID with the Call Letters, Frequency
and those little words "Now Broadcasting in High Difinition
'HD' All Digital Radio". Then within a Year a 1 Million "HD"
Radios will be Sold and In-Use by new "HD" AM/MW Radio
Listeners.

Plus if all those 2500+ Public {Educational} FM Radio Stations
also Announce Fund Drives to Go To High Difinition "HD" All
Digital Radio Broadcasting and for a $50 Pledge Each Month
for a Year (Total $600) you will Receive a "Gift" of a New High
Difinition "HD" All Digital Radio a $300 Value. Well then within
a Year a 3 Million "HD" Radios will be Sold and In-Use by new
Happy "HD" 'Public' Radio Listeners on the FM Band alone.

The Biggest Boost for "HD" Radio will come from the FM
Radio Band and Benefit FM Radio Listeners. For it is the
FM Radio Kisteners who will really get High Quality CD
Music Sound on their "HD" FM Radios. Couple this to
the 6000+ Commercial FM Radio Stations each doing a
Top-of-the-Hour Station ID with the Call Letters, Frequency
and those little words "Now Broadcasting in High Difinition
"HD" Radio bring you the Best in All Digital Sound Quality"
Then within a Year a 10 Million "HD" Radios will be Sold
and In-Use by new FM "HD" Radio Listeners.

I PREDICT - THAT WITH-IN FIVE YEARS THERE WILL BE
30 MILLION "HD" RADIOS SOLD AND IN-USE. -MAINLY-BY-
YOUNG-UNDER-AGE-35 FM RADIO LISTENERS
- - - it's a' vision thing ~ RHF

That -is- "The Power" of ADVERTISING !
-and- Commercial Radio Broadcasting in the USofA
-is- Clearly Adout "Advertising" and the Revenue that
-is- Generated by "Advertising". that's-a-fact-jack ! ~ RHF

FWIW - Advertising is Paid Communication through a
Non-Personal Medium {Radio/TV} in which the Sponsor
is Identified and the Message is Controlled. -wikipedia-
http://en.wikipedia.org/wiki/Advertising

It's an Advertising Age that We Live In !
ADVERTISING AGE = http://adage.com/

IMHO - The Future of "HD" Radio Lives and Dies on the
FM Radio Band -and- The AM Radio Band is just being
Dragged-a-long for the ride down a bumpy road . ~ RHF