"Frank Dresser" wrote in message
...

"David Eduardo" wrote in message
date?

This was one of the requirements of the interested manufacturers.... and
it
actually started about 9 months prior to FCC approval of HD. The $200
million figure is the value of airtime contributed by HD Alliance
stations... by no means all the HD stations on the air at the time.


The dateline on the linked page is Feb. 21, 2006. To be fair, the article
said the ad campaign was "As promised and ahead of schedule". I know I
was
hearing the ads in March or April. So maybe it was more like a year than
a
year and a half. You like nine months, fine. Just for the hell of it, we
can call it six months.

Yhe HD Alliance campaign started around June, 2006. That is less than a year
before the FCC approval; many stations were promoting on their own prior to
that, though.

That's not the point.

The point is that HD radio, for whatever reason, was being widely promoted
before the buying public even knew it was well before the offical "start
date".

Any station that started HD broadcasts would, on their own, promote it. Not
all are part of the Alliance, nor did all run the Alliance spots. Several of
the top 10 largest broadcast companies are not even HD Alliance members,
although they have HD stations running.

For most manufacturers, the FCC approval was the start date.