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Old September 25th 07, 04:44 PM posted to rec.radio.shortwave
RHF RHF is offline
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First recorded activity by RadioBanter: Jun 2006
Posts: 8,652
Default HD radio means Half Dead radio

On Sep 25, 8:02 am, "Frank Dresser"
wrote:
"David Eduardo" wrote in message

. ..







"Frank Dresser" wrote in message
...


"Eric F. Richards" wrote in message
.. .
I like this response:


Anonymous said...


Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.


Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.


September 21, 2007 3:04 PM


Hmmmmm...


That's IF the broadcasters want to stick exclusively with broadcasting,

at
least free broadcasting. Consider that the broadcasters have spent
millions
on IBOC radio interference transmitter equipment and only a pittance on

HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.


The investment in equipment in the top markets is minimal. As I mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.


Yes, but that wasn't the comparision. How much had been spent on HD radio
content compared to how much had been spent on IBOC hardware?

And, to get to the point, there would have been good promotional value if
the HD radio early adoptors had something special to listen to, and maybe
brag about.


Gee ! Wowee . . . "HD" Radio Promos in "HD" Radio ~ RHF


HD radio won't get many more chances to make a good first impression.


Here's My First Impression - I Ask Myself : What IBOC ?
All I See Is The Blinking Blue Light ! ~ RHF
In the Distant Land Where IBOC Fears To Go :
Life Exists and Radio Listeners Live Beyond the 10mv/m Contour.