wrote in message
ps.com...

David Eduardo wrote:
"SFTV_troy" wrote in message
ps.com...
Gee, maybe if some independant station can't afford multiple
programming,
they'll have even have trouble justifying buying the IBOC hardware.

It's not that expensive. No more expensive than a mono to stereo
upgrade for an FM station.

For FM, it is about 30 to 50 times more expensive than a mono to stereo
upgrade; for AM it can be over $100 k if retuning the towers and
modifying a
phasor is required.



Didn't just a few days ago (sunday), YOU say that an HD radio upgrade
is a trivial expense?


Yes, but it is much more than a stereo exciter. You can get a stand-alone
exciter for a kilobuck or so, while a full HD install is maybe $50 k to $75
k for an FM. But, using LA as an example, a station that bills $60 million a
year is not going to be much affected by a capital expense of $75 k.