This comes from the latest RadioWorld NewsBytes:

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The National Institute of Standards and Technology is considering
setting up a U.S. East Coast low-frequency radio station broadcasting
NIST time in binary code format to complement the present NIST 60 kHz,
WWVB broadcast.

"The proposed new East Coast broadcast will operate with the same time
code format as the present WWVB signal, however at a different carrier
frequency, potentially at 40 kHz," John Lowe, the WWVB station
manager, told RW.

Eight years ago, the power of the WWVB broadcast out of Colorado was
increased from 13 kW to 50 kW and has since been increased to 70 kW,
he said; but "even at this power level there are locations on the East
Coast that have difficulty consistently receiving the time code."

Some advocates say an East Coast broadcast would make the time code
easier to receive, increase sales of radio-controlled clocks and spur
development of radio-controlled timing devices in appliances and other
consumer products. Lowe is seeking comments about the possibility and
asks that readers write to him. His e-mail address is
.

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I think this would be very welcome though it would do nothing for
those radio-controlled clocks already out there. I also wish that all
newly-designed shortwave radios would feature a radio-controlled clock
that could show two time zones - the local one and UTC.

Best,

Joe