"Rfburns" wrote in message
...
On Feb 7, 10:39 am, "David Eduardo" wrote:
"IBOCcrock" wrote in message

...

"CLEAR CHANNEL PULLS THE PLUG ON SOME HD RADIO STATIONS"

"After conducting a survey of 340 HD2 stations to determine their
programming needs, the folks at Clear Channel have dumped a number of
their HD 'Format Lab' stations due to a lack of demand."

http://talentfilter.blogspot.com/200...pulls-plug-on-...

Yupper - there she goes!

Actually, no stations ceased HD broadcasting; a few have had different
formats put on the HD2 channels based on listener response.

There are no "Format Lab" stations.

The "Format Lab" is a development center in San Antonio where different
concepts are streamed and the ones with the most hits and longest
listening
spans get put on actual radio stations. The ones that don't attract
interest
are nuked and other ideas tried; it's an ongoing process. The idea is to
create new content for HD that has not been found on radio up till now.


Eddie - If no one is listening how do they get a listener response?


The "Format Lab" streams over 30 different prototype formats at
http://www.clearchannelmusic.com/formatlab/
and they can measure very easily which get more hits and listening time.
These prototypes, if successful, become the basis for terrestrial formats,
both for main channel and HD2 channels. The main idea is to find formats
with good appeal to put on the HD2 channels of Clear's stations to drive
receiver sales.