On Feb 17, 8:10*pm, Steve wrote:

- S N I P -

- http://digital-am-fm.com/2008/02/hd_..._restated.html

Steve your Link was "HD Radio Sales Restated"
http://digital-am-fm.com/2008/02/hd_..._restated.html
Industry Analyst says HD Radio Sales were far Lower
than previously Stated and Projected

Steve - So the revised Numbers using your Link are :

2006 ~ 40 K Units Sold
[2006 being the Baseline Year]

2007 ~ 330 K Units Sold {Mostly in Cars Year # 1}
[ 725% Increase over the Baseline Year ]

2008 ~ 500 K Units 'Estimated' Sales {Mostly in Cars Year # 2}
{ 52% Increase over the Prior Year }
[ 1150% Increase over the Baseline Year ]
Note - That is still less-than a Million Total Units Sold.

BAD NEWS - "HD" Radios in Automobiles : Which was
one of the main Backdoors for the Introduction and the
beginning of the Public Acceptance of FM Radio in the
1950s, 1960s and 1970s. {Spread Over Three Decades}

Remember that One (1) Rental Car Puts "HD" Radio
into the Ears of at least 50 Radio Listeners each Year.

Now Looking Forward to the Year 2020 {~15 Years}

2009 ~ 750 K Units 'Estimated' Sales {Mostly in Cars Year # 3}
{ Assuming the same 50% Increase over the Prior Year }
That is about 1.6 Million Total Units Sold.

2010 ~ 1,125 K Units 'Estimated' Sales {Mostly in Cars Year # 4}
{ Assuming the same 50% Increase over the Prior Year }
That is about 2.7 Million Total Units Sold.

2011 ~ 1,688 K Units 'Estimated' Sales {Mostly in Cars Year # 5}
{ Assuming the same 50% Increase over the Prior Year }
That is about 4.4 Million Total Units Sold.

2012 ~ 3.4 M Units 'Estimated' Sales
{After 5 Years of mostly Selling "HD" Radios in Cars
the Number of "HD" Radios being sold for In-Home and
Office Use Equals or Exceeds the Number being Sold
in Cars}
{ Assumption Changes - Now assuming a 100% Increase
over the Prior Year due to expanded in Non-Auto Sales. }
That is about 7.8 Million Total Units Sold.

-ps- This is "HD" Radio's Tipping-Point toward Acceptance.

2012 ~ 3.4 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 7.8 Million Total Units Sold.

2013 ~ 6.8 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 14.6 Million Total Units Sold.

2014 ~ 13.5 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 28.0 Million Total Units Sold.

2015 ~ 27.0 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 55.1 Million Total Units Sold.

2016 ~ 54 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 109 Million Total Units Sold.

2017 ~ 108 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 217 Million Total Units Sold.

2018 ~ 216 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 433 Million Total Units Sold.

2019 ~ 432 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 865 Million Total Units Sold.

2020 ~ 864 M Units 'Estimated' Sales
{ Now assuming a 100% Increase over the Prior Year}
That is about 1,729 Million Total Units Sold.

By the Year 2020 "HD" Radio Use reaches Saturation
with roughly an "HD" in every Home and in every Car.

Steve - I don't have to be For -or- Against Something
to Honestly Evaluate It. Wishing that IBOC and "HD"
Radio will Fail : Ain't Gona Make It Fail.

IBOCcrock presented some 'numbers' and claimed
that those 'numbers' met that IBOC "HD" Radio is
Doomed to Failure : Those same Numbers can Mean
a Slow and Steady Growth for IBOC "HD" Radio for a
Decade of more. -ps- You don't have to like the Numbers
to give them an Honest Look.

As I have said before IBOC "HD" Radio will Succeed
or Fail with it's Public Acceptance of FM "HD" Radio
and AM/MW "HD" Radio will simply be dragged along
with FM "HD" Radio.

FM "HD" Radio is not about better Audio Sound :
Is is about a Second 'Sellable" Audio Stream [HD-2]
for the Radio Station to Market to Consumers and
Sell to Advertisers.

What FM "HD" Radio needs is a Killer Application to
make the HD-2 Radio Audio Stream "That Something"
that Radio Listeners {Audio Consumers} both
WANT and NEED !

Presently there is Only One Audio Product that
America's Listening Consumers Want-and-Need
more than Radio :
It Ain't Talk Radio.
It Ain't Music Radio.
It's More Common Then Both -and- American's
Listening Consumers Listen to "IT" more than
all types and kinds of Radio combined.

It Is ________________________________ [.]

it's a 'vision' thing and these forward looking statements
are based on sheer conjecture on my part ~ RHF