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Old February 22nd 08, 06:36 PM posted to rec.radio.shortwave
IBOCcrock IBOCcrock is offline
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First recorded activity by RadioBanter: Aug 2007
Posts: 707
Default AM/FM Continues to lose audience to new media

On Feb 22, 8:12 am, dave wrote:
PURs slip

...Inside Radio reported Wednesday, Arbitron's quarterly report on
Persons Using Radio (PURs) fell to a record low last Fall.


"PURs slip, so why is David Field not worried?"

"As Inside Radio reported Wednesday, Arbitron's quarterly report on
Persons Using Radio (PURs) fell to a record low last Fall. But
Entercom CEO David Field says "It is inevitable with the proliferation
of all sorts of other media that we are going to see radio's time
gradually erode." He points out that 95% of Americans still listen to
the radio every week and radio reaches more people than any medium
except TV. Read the impact on advertisers in today's Inside Radio."

http://www.insideradio.com/pdheadlin...+Top+Stori es

Dave,

Eduardo sends his "thanks". No wonder, radio stocks have slid 90% into
the penny-stock range!