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Old February 23rd 08, 03:43 AM posted to rec.radio.shortwave
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First recorded activity by RadioBanter: Jun 2006
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Default IBOC : AM/FM Continues to Lose Audience to New Media

On Feb 22, 9:36*am, IBOCcrock wrote:
On Feb 22, 8:12 am, dave wrote:

PURs slip


...Inside Radio reported Wednesday, Arbitron's quarterly report on
Persons Using Radio (PURs) fell to a record low last Fall.


"PURs slip, so why is David Field not worried?"

"As Inside Radio reported Wednesday, Arbitron's quarterly report on
Persons Using Radio (PURs) fell to a record low last Fall. But
Entercom CEO David Field says "It is inevitable with the proliferation
of all sorts of other media that we are going to see radio's time
gradually erode." He points out that 95% of Americans still listen to
the radio every week and radio reaches more people than any medium
except TV. Read the impact on advertisers in today's Inside Radio."

http://www.insideradio.com/pdheadlin...PT=Today%27s+T....

Dave,

-
- Eduardo sends his "thanks".
- No wonder, radio stocks have slid 90%
- into the penny-stock range!
-

I B OC'Deed and Half-Crocked,