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Old March 6th 08, 12:23 PM posted to rec.radio.shortwave
IBOCcrock IBOCcrock is offline
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First recorded activity by RadioBanter: Aug 2007
Posts: 707
Default "Radio's Losing Strategy"

"Radio's Losing Strategy"

5. iPods, Smartphones and the Internet are cooler than radio. Their
solution: prop up the uncoolest consumer electronics device of all
time - HD radio. Even Joan Rivers is cooler than HD. Make people
actually think radio has a future in the digital world using a David
Copperfield magic act that shows the consumer a digital radio and then
presto, change-o - the compelling, unique programming disappears (or
never appears in the first place). Predictable results: None. It's a
stiff and everyone knows it including and especially consumers. Better
alternative: pull the plug on your HD equipment and vow to never say
the letters HD in a sentence again. HD radio is a meaningless,
outdated radio concept that has never and will never attract an
audience.

http://insidemusicmedia.blogspot.com...-strategy.html