GELLER MEDIA INTERNATIONAL NEWSLETTER FALL 2004
 

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GELLER MEDIA INTERNATIONAL NEWSLETTER FALL 2004

DON'T MISS THE SESSION AT THE NAB:

"Why can't we find any great talent?"

That's the lament of managers all over the planet. The biggest challenge
facing many managers is finding, developing, and growing on-air people who will
attract large audiences and lead your stations to greatness.

DON'T MISS THE NAB!
If you are struggling with this and will attend the National Association of
Broadcasters meeting in San Diego, I invite you to my session on Talent
Development , taking place Friday, October 8th at 1:45 PM.
(for details: www.nab.org)

There, you'll have a chance to learn proven Powerful Radio methods used
worldwide to find and develop on air talent. In a question/answer forum, including
case studies, you will hear respected and experienced broadcast managers
who've all had years of success developing talent.. Dan Vallie of
Vallie/Richards, Rod Arquette program director of KSL Salt Lake City, and Joyce McCullough,
General Manager of the Miller Media Group in La Salle, IL, will all be joining
me for this discussion.

If you cannot be with us in San Diego, here are a few ideas you may find
useful in finding, growing and developing air talent.

Geller Media International
Secrets to Powerful Radio Talent Development.

HIRE RIGHT:
1. Know what you want: Don't hire an apple when you really want an orange.
(Example, it's not fair to hire a strong personality and then shut him or her
"down" with tight or restrictive formatting.)

NOTE: For on air personalities and producers: This also means you need to
take responsibility and make certain this "casting" is right for you. Don't
take a job that puts your "foot "in a "wrong shoe." If you are looking for a
gig, and the one you are offered isn't really right for your skill set or talent,
don't take THAT job!

2. How do you find these people?
Look beyond the obvious, go beyond hiring someone who just sounds polished
and professional. Find great storytellers. People who have original thought,
are good listeners, with a sense of humor. If you cannot find a broadcaster,
look for people who are smart, passionate, comfortable communicators, real
personalities. People who like to talk, have interesting things to say, and are
also good listeners.

We've had luck developing people from a myriad of professions other than
broadcasting for radio including lawyers, teachers, psychologists, ministers,
priests, writers. Many have become successful and powerful broadcasters.

We can teach a talented communicator how to work in radio. This includes
introducing them to the target audience we are trying to reach, showing the
potential on-air personality HOW the listener uses radio, and how intimate and
personal the medium of radio is. (eg: Talk directly to the ONE person listening,
the importance of describing visuals, etc.) After they've tried it, we
aircheck in a one-on-one coaching session, using specific criteria, while playing
back the program. This helps each individual move up to the next level of
performance.

AIRCHECK CRITERIA:
3. Things to look for include: What journey did this show take you on that
you could not have gotten to on your own? What was new? Was this funny? Did
it have a talkable topic that listeners could discuss with others when the
radio went off? Was it boring? Did you feel the time passed quickly or did it
drag by? Did the show hold up a mirror and reflect life? Do you "know" the
presenter from hearing the show? Would the listener feel connected to the
talentr? Was it fun? Informative? Were any risks taken? Were there any surprises?
Were you entertained?

You can find more on airchecking in "The Powerful Radio Workbook: The Prep,
Performance & Post Production Planning." www.gellermedia.com



GELLER MEDIA INTERNATIONAL SCHEDULE

As always there are windows available within this schedule should you or
your
station wish to schedule consulting time with Valerie or one of the Geller
Media International associates. Contact Geller Media International at
+1212-580-3385 or by fax at +1-212-787-6279 or email Valerie directly at


FALL SCHEDULE 2004

USA:
October 6-8 San Diego, CA NAB -www.nab.org
*** Don't miss Valerie Geller's NAB session: "Finding Talent, Developing
Talent & Keeping Talent" following the luncheon, at the NAB, Friday, October
8th, at 1:45 PM!

USA:
October 9-16 Los Angeles

EUROPE:
October 18-21 Radio Conference of Poland -
Warsaw, Poland
for more information on the RCP: www.radioconference.pl

USA:
October 24-28th McAllen, Texas
October 28-November 4, New York City

EUROPE:
November 7-9 - NAB Lisbon, Portugal www.nab.org
Valerie Geller: "Creating Powerful Radio Session" - Tuesday, November 9th

EUROPE:
November 9-21 - London, UK - Leeds, UK

USA:
November 21 - December 10 New York City
December 10- January 2005 -- Los Angeles, San Francisco

USA
February 2005
Feb. 21-22 Las Vegas, NV
Creating Powerful Radio seminar at the
AMPPR Radio Conference
www.amppr.org



Valerie Geller is president of New York based Geller Media International, a
full service broadcast consultancy, working with programmers, managers, on air
talent, producers and news to grow and keep audiences, working with stations
to get each to the next level of performance. Working with the proven Powerful
Radio Methods, Geller is a much in demand seminar leader and speaker, working
with more than 500 stations in 27 countries.

Valerie Geller is the author of two books about radio: Creating Powerful
Radio: A Communicator's Handbook and The Powerful Radio Workbook: The Prep,
Performance & Post Production Planning, and is working on a third Powerful Radio
book, which will be available from FOCAL PRESS in the spring of 2006.

You can learn more about the Powerful Radio books, as well as more
information about Geller Media International by visiting www.gellermedia.com

################################################## ###############
The Geller Media International Newsletter - Copyright 2004 Valerie Geller
All rights reserved, please do not reprint without permission.

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ER MEDIA INTERNATIONAL NEWSLETTER FALL 2004BR
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DON'T MISS THE SESSION AT THE NAB:BR
/BBR
"Why can't we find any great talent?"  BR
BR
That's the lament of managers all over the planet.  The biggest challen=
ge facing many managers is finding, developing, and growing on-air people wh=
o will attract large audiences and lead your stations to greatness.BR
BR
BDON'T MISS THE NAB!/BBR
If you are struggling with this and will attend the National Association of=20=
Broadcasters meeting in San Diego, I invite you to my session on BTalent D=
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/B(for details:B www.nab.org/B)BR
BR
There, you'll have a chance to learn proven BPowerful Radio/B methods us=
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allie of Vallie/Richards, Rod Arquette program director of KSL Salt Lake Cit=
y, and Joyce McCullough, General Manager of the Miller Media Group in La Sal=
le, IL, will all be joining me for this discussion. BR
BR
If you cannot be with us in San Diego, here are a few ideas you may find use=
ful in finding, growing and developing air talent. BR
BBR
Geller Media International BR
Secrets to Powerful Radio Talent Development./BBR
BR
BHIRE RIGHT:BR
/B1. Know what you want: Don't hire an apple when you really want an orang=
e.  (Example, it's not fair to hire a strong personality and then shut=20=
him or her "down" with tight or restrictive formatting.)  BR
BR
NOTE: For on air personalities and producers: This also means you need to ta=
ke responsibility and make certain this "casting" is right for you. &nb=
sp; Don't take a job that puts your "foot "in a "wrong shoe."  If you a=
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BR
B2. How do you find these people?/BBR
Look beyond the obvious, go beyond hiring someone who just sounds polished a=
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ind a broadcaster, look for people who are smart, passionate, comfortable co=
mmunicators, real personalities. People who like to talk, have interesting t=
hings to say, and are also good listeners.BR
BR
We've had luck developing people from a myriad of professions other than bro=
adcasting for radio including lawyers, teachers, psychologists, ministers, p=
riests, writers.  Many have become successful and powerful broadcasters=
..BR
BR
We can teach a talented communicator how to work in radio.  This includ=
es introducing them to the target audience we are trying to reach, showing t=
he potential on-air personality HOW the listener uses radio, and how intimat=
e and personal the medium of radio is.  (eg: Talk directly to the ONE p=
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ried it, we aircheck in a one-on-one coaching session, using specific criter=
ia, while playing back the program.  This helps each individual move up=
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BR
BAIRCHECK CRITERIA:/BBR
3. Things to look for include: What journey did this show take you on that y=
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funny?  Did it have a talkable topic that listeners could discuss with=20=
others when the radio went off?  Was it boring?  Did you feel the=20=
time passed quickly or did it drag by?  Did the show hold up a mirror a=
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sp; Would the listener feel connected to the talentr?  Was it fun?&nbsp=
; Informative?  Were any risks taken? Were there any surprises? Were yo=
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You can find more on airchecking in BI"The Powerful Radio Workbook: The=20=
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    BR
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CHEDULE BR
/BBR
As always there are windows available within this schedule should you or you=
rBR
station wish to schedule consulting time with Valerie or one of the GellerB=
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BR
BFALL SCHEDULE 2004BR
/BBR
USA:BR
October 6-8  San Diego, CA  NAB -A HREF=3D"http://www.nab.org/"w=
ww.nab.org/ABR
*** Don't miss Valerie Geller's NAB session: "BFinding Talent, Developing=20=
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ay, October 8th, /BatB 1:45 PM! BR
/BBR
USA:BR
October 9-16 Los AngelesBR
BR
EUROPE:BR
October 18-21B Radio Conference of Poland/B - BR
Warsaw, Poland  BR
for more information on the RCP: B A HREF=3D"http://www.radioconfere=
nce.pl/"www.radioconference.pl/A/B/BBR
BR
USA: BR
October 24-28th  McAllen, TexasBR
October 28-November 4, New York CityBR
BR
EUROPE: BR
November 7-9 - NAB Lisbon, Portugal BA HREF=3D"http://www.nab.org/"www.n=
ab.org/A/B/BBR
Valerie Geller: "BCreating Powerful Radio Session" - Tuesday, November 9th=
/BBR
BR
EUROPE:BR
November 9-21 - London, UK - Leeds, UK BR
BR
USA:BR
November 21 - December 10 New York CityBR
December 10- January 2005 --  Los Angeles, San FranciscoBR
BR
USABR
February 2005BR
Feb. 21-22  Las Vegas, NVBR
Creating Powerful Radio seminar at the BR
BAMPPR /BRadio ConferenceBBR
A HREF=3D"http://www.amppr.org/"www.amppr.org/A/B/BBR
/BLOCKQUOTEBR
BR
BR
Valerie Geller is president of New York based Geller Media International, a=20=
full service broadcast consultancy, working with programmers, managers, on a=
ir talent, producers and news to grow and keep audiences, working with stati=
ons to get each to the next level of performance.  Working with the pro=
ven BIPowerful Radio Methods, /B/IGeller is a much in demand seminar=
leader and speaker, working with more than 500 stations in 27 countries.BR=

BR
Valerie Geller is the author of two books about radio: BICreating Powerf=
ul Radio: A Communicator's Handbook /B/Iand BIThe Powerful Radio Wor=
kbook: The Prep, Performance & Post Production Planning, /B/Iand is=20=
working on a third Powerful Radio book, which will be available from FOCAL P=
RESS in the spring of 2006.BR
BR
You can learn more about the Powerful Radio books, as well as more informati=
on about Geller Media International by visitingI B/Iwww.gellermedia.co=
m/BBR
BR
################################################## ###############BR
The Geller Media International Newsletter - Copyright 2004 Valerie GellerBR=

All rights reserved, please do not reprint without permission.BR
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