RadioInsight

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ESPN Deportes Enters Lehigh Valley

Posted: 26 May 2016 08:27 AM PDT
https://radioinsight.com/blog/headli...lehigh-valley/



iHeartMedia has flipped Sports Fox Sports 1470 WSAN Allentown PA to Spanish
Sports ESPN Deportes 1470.

While the station will retain english language broadcasts of the
Philadelphia Phillies all other programming will come from the Miami based
network. The flip also provides the extra incentive for ESPN Deportes being
able to count WSAN as a Philadelphia market clearance as Allentown is
embedded in the Philadelphia television market which was one of two top 10
markets along with Washington DC where the network did not have an
affiliate/

iHeartMedia announced today the debut of 1470 ESPN Deportes, an affiliate
of ESPN Deportes, the national Spanish-language radio network, on May 26.
1470 ESPN Deportes programming will include the latest in national and
local sports news and play-by-play coverage from Phillies and Eagles games.

We are excited to welcome 1470 ESPN Deportes and bring 24/7 sports
programming to our Spanish-speaking listeners, said Craig Stevens, Senior
Vice President of Programming of the Allentown-Reading Region for
iHeartMedia. The launch of 1470 ESPN Deportes offers a unique listening
opportunity for local sports fans while providing advertisers and marketers
with a great way to connect with a Hispanic audience.

ESPN Deportes is committed to continue expanding its offerings to U.S.
Hispanic sports fans across the U.S., and the new 1470 AM is a result of
these efforts, said Jim Roberts, senior director of business integrations
for ESPN Deportes. We are thrilled to bring Allentown and Bethlehem radio
listeners the best of sports news, events and commentary that are relevant
and in their preferred language, while providing a unique opportunity for
advertisers to reach the growing local Hispanic sports fans.



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Billboard: From Artist to On-Air Talent: Dustin Lynch Having a Blast With
DJ Gig

Posted: 25 May 2016 05:24 PM PDT
http://www.billboard.com/articles/co...kgo-radio-host





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WLGX Louisville Relaunches As 100.5 Kiss-FM

Posted: 25 May 2016 04:32 PM PDT
https://radioinsight.com/blog/headli...100-5-kiss-fm/



iHeartMedia continues its revamp of its Louisville cluster as Hot AC 100.5
My-FM WLGX has rebranded as 100.5 Kiss-FM.

Positioning as Louisvilles Best Variety, the name change puts a fresh coat
of paint on a station that has not gained any traction in the market. WLGX
registered a 1.6 share in the Spring 2016 Phase 1 Nielsen Audio ratings
trends, down from a 2.1 share in the Winter book which was inflated by
Christmas music. The station will continue to flank sister CHR Radio Now
98.9 WNRW while competing head-on against Alpha Medias 102.3 The Max WXMA.