RadioInsight

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NPR & Edison Research Release Radio Audience Study

Posted: 15 Apr 2021 12:12 PM PDT
https://radioinsight.com/headlines/2...udience-study/



NPR and Edison Research today released the findings of their first-ever
study of its kind on radio which identifies six segments of radio
listeners, their listening behaviors and their attitudes towards
advertising.

The study, titled “Radio: Live on Air and Everywhere� reveals that radio
plays an important role in the lives of consumers and that the majority of
radio listeners are receptive to sponsorship messages on the platform. The
findings were presented in a webinar hosted by NPR VP of Sponsorship
Marketing Lamar Johnson and Edison Research VP Megan Lazovick and is
available now at http://npr.org/radioiseverywhere.

Approximately 156 million people age 18+ 63% of U.S. adults listen to
AM/FM radio daily, and listeners are driven to the medium for myriad
reasons. The study finds that the heaviest users of radio are the most open
to its advertising messages. Two of the six segments of listeners, “Radio
Heads� and “Connection Seekers,� the groups that spend the most time with
radio, are the least likely to avoid ads or sponsorship messages on AM/FM
radio.

The six radio listener segments identified a

Radio Heads (9% of radio listeners) Listen for all audio needs; listen to
the most radio
Connection Seekers (16% of radio listeners) Listen for company and
connection
Infomaniacs (18% of radio listeners) Listen for their need to consume news
and information
Rhythm Rockers (27% of radio listeners) Listen for their need to consume
music
Laidback Listeners (17% of radio listeners) Listen to radio only in the
background
Habitualists (13% of radio listeners) Listen to radio when it is the only
option available


Regardless of segment, 47% of radio listeners overall agree that listening
to ads is a fair tradeoff to consume the free content. Almost half of all
AM/FM radio listeners (46%) say they have considered a new company,
product, or service after hearing an ad on the radio.

NPR Radio listeners show a particularly strong engagement with radio and
its sponsorship messages: with 46% agreeing that they are more likely to
trust a company they hear advertised on NPR and 59% agreeing that NPR
engages their mind in a more positive way than other media does. NPR
listeners are more likely to be Infoseekers (26% of all NPR listeners),
Connection Seekers (19%), and Radio Heads (15%)Â* than the average radio
listener.

Although often eclipsed in the media by other audio platforms, AM/FM radio
commands 41% of all time spent listening to audio by those in the U.S. age
18+. Even with the growth in available online audio and other options, this
new research finds that 33% of AM/FM radio listeners say the platform is
becoming a more important part of their lives.

“NPR has been a leader in radio for 50 years, with programming airing
across more than 1000 member stations nationally, said NPR VP of
Sponsorship Marketing Lamar Johnson. And while we all can agree that radio
certainly has had an amazing legacy – we’re thrilled to see it also has a
very vibrant future, with dedicated listeners who are especially engaged
with radio’s content, including advertising and sponsorship messages.

According to Edison Research VP Megan Lazovick, “Even in a world where
people have many audio options, radio is by far the most listened-to in
terms of reach and the most-used in terms of time. Don’t take for granted
the fact that radio is everywhere – providing enormous audiences and
engaged responses from tens of millions of people, every hour of every day.�

How the study was conducted

Radio: Live On Air and Everywhere from NPR and Edison Research is based on
a national online survey of 1,500 U.S. adults age 18 and older, conducted
January 13-21, 2021. All respondents reported listening to AM/FM radio
(traditional or streamed) in the last week. Data was weighted to match the
sex, age, and ethnicity of AM/FM radio weekly listeners from The Infinite
Dial from Edison Research and Triton Digital.

Edison Research Share of Ear®: A total of 4,000+ respondents age 13+
completed an online or offline survey which was offered in English and
Spanish. Data weighted to national 12+ U.S. population estimates and has
been tracked since 2014.



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American Family Association Acquires WALV-FM Chattanooga

Posted: 15 Apr 2021 08:55 AM PDT
https://radioinsight.com/headlines/2...m-chattanooga/



Brewer Media is selling away one of its stations in Chattanooga TN.

American Family Association will purchase Sports ESPN Chattanooga 105.1
WALV-FM Lakesite TN for $610,000. Brewer will retain all of the stations
intellectual property and the WALV-FM call letters, which will be moved to
another one of their stations in the market.

The Tupelo MS based American Family Association operates the non-commercial
American Family Radio network that will be heard on WALV-FM upon closing.
The networks programming originates on 88.3 WAFR Tupelo.

Brewer Media will retain Adult RB Groove 93 93.5 WMPZ Harrison, Hip Hop
Power 94 94.3 WJTT Red Bank, Classic Hits Big 95.3 WPLZ Ooltewah, and Soft
AC Easy 106.9 W295BI/WPLZ-HD2. The Brewer family also owns stations in
Richmond IN.



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104.5 The Zone Adds Live Video Streaming On Social Platforms

Posted: 15 Apr 2021 08:12 AM PDT
https://radioinsight.com/headlines/2...ial-platforms/



Cumulus Media Sports 104.5 The Zone WGFX Gallatin/Nashville TN has launched
live video streams of its local programming.

104.5 The Zone TV will be available on multiple social video platforms
including Twitch, YouTube, Facebook and Twitter. WGFXs local shows from 6am
to 6pm will stream on the platforms. In the evening, the video platform
will carry original shows and instant reaction specials including The
Ultimate Tennessee Podcast and other shows from the stations content
partner A to Z Sports.

A QB conspiracy thats changing the way the NFL drafts | 104-5 The Zone TV
w/Buck Reising https://t.co/wnoPWobWZH

- 104-5 The Zone (@1045TheZone) April 15, 2021



104.5 The Zone/WGFX-FM, CUMULUS MEDIA’s premier Sports Talk radio station
serving Nashville and Middle Tennessee, announces that it has launched
104.5 The Zone TV, a new way to engage with 104.5 The Zone’s live and local
sports content and new original live programming created exclusively for
Nashville sports fans. 104.5 The Zone TV gives sports lovers the best seats
in the house, thanks to four cameras inside the Zone studios delivering all
the shows they love and brand-new programming, live on their favorite
social media platforms.

104.5 The Zone TV features the station’s popular live and local Sports Talk
shows from 6:00am to 6:00pm, original sports programming on 104.5 The Zone
Podcast Network, and much more. Starting with JMart and Ramon at 6:00am and
continuing on through the day through 3HL at 6:00pm, sports fans can now
watch 104.5 The Zone LIVE on Facebook Live, Twitter, YouTube and Twitch –
for all the best in Nashville sports, 24 hours a day.

104.5 The Zone TV will also presentÂ*original shows and instant reaction
specials every evening, including The Ultimate Tennessee Podcast, where
sports fans will be able to talk Vols and react in real-time with Will
Boling and Lucas Panzica on Facebook, Twitter, YouTube and Twitch. And
after a big game or a huge event in Nashville, hosts will be LIVE on 104.5
The Zone TV to instantly react with you from their home studios. Along with
104.5 The Zone on the radio, streaming, on-demand, at live events and more
and through expanded sports coverage and entertainment through the
station’s new content partnership with A to Z Sports – 104.5 The Zone TV
brings it all together to deliver the best live and local sports content to
fans wherever they are and whenever they want it.

Paul Mason, Program Director, 104.5 The Zone, said: “104.5 The Zone TV is
going to offer our fans a whole new experience when consuming 104.5 The
Zone. Our listeners will now have the option to watch and interact with
their favorite 104.5 The Zone personalities as they video stream their
shows LIVE on a variety of different social media platforms. With our
recent partnership with A to Z Sports, the launch of 104.5 The Zone TV, and
with more to come, 104.5 The Zone is continuing our reputation as the gold
standard for sports content.�

Will Boling, Digital Content Producer, 104.5 The Zone, said: 104.5 The Zone
TV gives the listener a behind-the-scenes and in-depth look at the faces
and voices behind the microphone from 6:00am to 6:00pm. It also provides
sports fans with a chance to skip the call-in line and instantly react to
the biggest headlines with our hosts in the chat. Whether its watching the
shows on our daily lineup during the week, reacting to digital exclusives
in the evenings or pregame/postgame shows centered around the biggest
events in Nashville sports, 104.5 The Zone TV will expand Zone coverage –
and that’s a huge win for sports fans. There is more excitement to come, so
stay tuned!�

Last month, 104.5 The Zone announced that it had entered into a content
partnership agreement with popular online sports information and
entertainment destination, A to Z Sports. The agreement brings together the
two biggest sports entertainment brands in Nashville and Middle Tennessee,
allowing them to create and share unique, deep-dive sports content across
their respective digital platforms, including streaming and on-demand
content, podcasts, social media, and much more, plus live and local on-air
programming on 104.5 The Zone and high-engagement live events for area
sports fans.

The innovative content partnership marries the talent, technology,
resources and reach of these major sports news and entertainment brands to
create exciting new and expanded sports programming. Per the terms of the
agreement, 104.5 The Zone, the flagship home for the Tennessee Titans and
Nashville affiliate for University of Tennessee Volunteers, will regularly
feature A to Z Sports personalities, while 104.5 The Zone personalities
will appear regularly on A to Z Sports’ popular programs. The partnership
will create shared and complementary original programming between the
brands and their platforms to give fans more and better sports news and
talk than ever before.




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KAMP Los Angeles Relaunches As 97.1 Now

Posted: 15 Apr 2021 07:34 AM PDT
https://radioinsight.com/headlines/2...s-as-97-1-now/



Audacy has rebranded CHR Amp 97.1 KAMP-FM Los Angeles as 97.1 Now.

New KNOU call letters are pending for the station, which is now positioning
as LAs Party Station.

The station will continue to feature the Live 101.5 KALV Phoenix based
Morning Mess hosted by Joey Boy, Aneesh, Jeana and Karla from 6-10am. B96
WBBM-FM Chicago afternoon host Julia will add midday host duties. Josh Bru
Brubaker, who joined KAMP last month as afternoon host, remains in that
daypart. Yesi Ortiz, who moved from afternoons to middays last month, will
now shift to nights.

The move marks the end of the Amp Radio brand that CBS Radio launched in
2009 and would later spread to additional markets including Boston, New
York, Orlando, and Philadelphia.

KAMP currently ranks 23rd in the Los Angeles market with a 1.2 share.
iHeartMedias competing 102.7 KIIS-FM is tenth at a 3.3 share.

Audacy announced an updated weekday programming lineup for 97.1 NOW!
(KAMP-FM) in Los Angeles, effective immediately. The station, formerly
known as 97.1 AMP Radio, rebranded on April 15.

Weekday programming will kick off with “The Morning Mess� featuring Joey
Boy, Aneesh, Jeana and Karla from 6:00 a.m. to 10:00 a.m. PT. Julia, who
was previously heard on weekends, will now be heard middays from 10:00 a.m.
to 3:00 p.m. PT. Josh Brubaker, who joined the station in March 2021, will
be heard from 3:00 p.m. to 7:00 p.m. PT. Yesi Ortiz will move from middays
to evenings and now be heard from 7:00 p.m. to 12:00 a.m. PT.

“As more and more Americans receive their COVID-19 vaccine, now is the time
for us to safely get back on our feet and get moving with the daily habits
we love and miss,� said Jeff Federman, Regional President, Audacy Southern
California. “This rebrand not only embodies the spirit of our return to
normalcy, but also the dynamic state of today’s music industry and we’re
excited to usher in this new era with our consumers. As LA’s party station,
our programming will spotlight the biggest stars in music and deliver a
fresh listening experience to our audience no matter the time of day.�



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Streetz 95.1 Debuts In Chicago

Posted: 15 Apr 2021 05:24 AM PDT
https://radioinsight.com/headlines/2...ts-in-chicago/



As we teased in our 4/2 Domain Insight, Steve Hegwood’s Core Communicators
launched Hip Hop Streetz 95.1

The new brand is airing on Windy City Broadcasting’s 95.1 W236CF Chicago
and 95.1 W236CG Bolingbrook fed from Univision’s 105.1 WOJO-HD2 Chicago.
Those translators had been operating as Adult RB “95.1 Chicago� until that
brand moved online only at the end of March.

The new station will air the Atlanta based Streetz Morning Takeover hosted
by Yung Joc, Mz Shyneka and Shawty The Comedian starting April 26.

Core operates the Streetz brand in multiple markets including Atlanta,
Charlotte and Norfolk.


Effective April 15, 2021,Â*Core Radio Group of Chicago will launch Streetz
95.1/105.1 HD2. StreetzÂ*will be heard on W236CF 95.1, W236CG 95.1 AND WOJO
105.1Â*HD2Â*

Streetz 95.1 /105/1 HD2 will feature the hottest current and upcomingÂ*Hip
Hop and RB artistsÂ*includingÂ*Drake, Cardi B, Megan Thee Stallion, Lil Baby,
Chris Brown, Future, H.E.R. DaBaby, Lil Durk, Ella Mae, GherboÂ*and More.

The station will be anchored by LoveÂ*and Hip Hop Atlanta star Yung Joc and
the Streetz Morning Takeover with Mz Shyneka and Shawty ShawtyÂ*from 5-9AM
weekdays.

President/CEO OF Core Steve Hegwood states, “I was born and raised in
Milwaukee WisconsinÂ*90 miles away,Â*Chicago has always had a specialÂ*place
in my heart! We feel our Streetz brand is more than justÂ*music is a true
lifestyleÂ*onÂ*air, through social media and in the community, we are excited
to bring it to Chicago.�

Streetz 95.1 /105.1 HD2 will debut with 5000 songs in a row and a chance to
win $5000 from DTLR (Downtown Locker Room).




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Townsquare Consolidates Hudson Valley & Danbury Country Brands

Posted: 15 Apr 2021 04:30 AM PDT
https://radioinsight.com/headlines/2...ountry-brands/



Townsquare Media has merged two of its Country brands into a regional
trimulcast.

Kicks 105.5 WDBY Patterson NY/Danbury CT has rebranded as The Wolf as it
combines programming with 97.3 WZAD Wurtsboro/97.7 WCZX Hyde Park NY. The
move allows the brand to feature regionally originating programming from
6am to 7pm. WCZX/WZADs CJ McIntyre and Jess Buono will be heard in mornings
on both stations as will Paty Quyn in middays. WDBY morning host Bill
Trotta moves to afternoons on both stations replacing the 101.5 KNUE Tyler
TX based Buddy Logan. Townsquares nationally syndicated Taste of Country
Nights hosted by Evan Paul and Amber Atnip remains in nights.

WDBY registered a 1.7 share in the Fall 2020 Nielsen Audio ratings trailing
Berkshire Broadcastings The Bull 97.9 W250CH New Milford/107.3 W297AN
Danbury/WDAQ-HD3s 2.3 share.