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FOR IMMEDIATE RELEASE
Innovative Classic Rock Internet Radio Station "Radio Free Colorado" Leads the Way by Broadcasting in 64 kbps Orban AAC Plus Format -- 05/28/05 www.radiofreecolorado.net For Radio Free Colorado AAC Plus is no longer the future but has already arrived. Dolby Labs, Nokia, Orban (the major supplier of professional broadcast equipment worldwide), Winamp and many others are already adopting and supporting AAC Plus. Technically it is a more efficient transmission medium, capable of bettering 128 kbps MP3 at half the bitrate (64 kbps). Using lower bandwidth to send more audio information not only benefits manufacturers and broadcasters by lowering costs but benefits consumers as well since using less Intenet bandwidth will lead to lower prices for Internet service. The main difference you will hear is in the treble. After over a decade of people being used to listening to the "edgy" sound artifacts caused by MP3 encoding/decoding, people have become accostomed to the treble sound of MP3, even though it is quite inaccurate. Technically what you are hearing now with Orban's AAC Plus format is more accurate treble reproduction without the "hard, edgy" artifacts of MP3. So it may take people used to the "harder, edgier" sound of MP3 a while to get used to the softer, more accurate treble response of AAC Plus. AAC Plus is by far more faithful to the source, especially in the treble. Users who dislike the change need only turn up the treble or use the equalizer on their Winamp players if they feel the treble is too "soft". EBU (European Broadcast Union) listening test results compare the performance of different Internet transmission formats vs. the quality of an original source (a compact disc). The expert listening panel preferred the sound of AAC Plus over all the other formats. It will simply take some time for listeners ears and brains to re-adjust to hearing the more accurate audio of AAC Plus. Since AAC Plus is more accurate, it can only sound as good as the sound quality of the source you are feeding into it. Savvy Internet Broadcasters will find they can no longer get by on using mediocre-quality 128 kbps MP3 files as the source material for their AAC Plus broadcasts. If they do, sound wise they will get trounced by stations (such as Radio Free Colorado) who don't use MP3's for their source material. Radio Free Colorado may be a year (or more) ahead of other Internet Brodcasters in making this change from MP3 to AAC Plus, and it certainly did cost us money. But we like it that way, to stay ahead of the curve, or rather to be at the beginning of it. Initially we expect our listenership to decrease for some period of months as confused listeners unable to receive our broadcast figure out they need to use Winamp versions 5.05 through 5.09 to receive our new AAC Plus broadcast format. Other Internet Radio players will follow as more stations make the transition to AAC Plus, which is inevitable. The MP3 standard is almost 20 years old, and just as CD technology and DVD technology has evolved with new formats and new players, so must Internet Radio. XM Satellite I am told broadcasts in a version of AAC Plus at a bitrate of 48 kbps for its channels. We are offering even more bandwidth and extended treble capacity by broadcasting at 64 kbps. Keep in mind the EBU testing results were done comparing 48 kbps AAC Plus to a Compact Disc, and 48 kbps still scored in the 80th percentile. Tests done comparing 64 kbps AAC Plus (the format Radio Free Colorado uses) score in the mid 90th percentile. Gary Burke Station Maneger Radio Free Colorado www.radiofreecolorado.net |
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