The Station Formerly Known as 92.7 Lite FM has made some interesting changes.

With studios in Thousand Oaks (Ventura County), they broadcast there on
KMLT/92.7 and they simulcast in Orange County on KLIT/92.7 (Fountain Valley)
and here in my neighborhood on KELT/92.7 (Adelanto).

Recently they changed names from Lite FM to Jill FM. I assume that this was
done to emphasize their marketing efforts towards their target demographic.

They are also sporting a much larger playlist these days. A lot of the new
stuff consists of songs I dislike, but hey, I'm not female, and therefore I'm
pretty sure I'm not representative of their audience. I do give them lots
of credit for starting to play a larger variety of music, something not
enough radio stations do these days. They seem to be sticking within the
soft-rock genre that Lite FM has had for years, but they now have far less
repetition.

But the most interesting change is the acknowledgement that they can be
heard in more places than just Ventura County and extreme northwest Los
Angeles County.

Previously, you could listen to Lite FM all day and not realize they serve
more than one small chunk of SoCal. Ads were for local businesses, a large
portion of which are in and around Thousand Oaks. Public service
announcements focused on Thousand Oaks and surrounding communities like
Calabasas, Woodland Hills, and Agoura Hills. The only tipoff that they serve
more than just Greater Thousand Oaks came at the top of the hour, when
they'd ID all three stations.

But this past week, I was flipping between radio presets trying to figure
out if there was anything decent on the radio, and I heard something about
my new home, Apple Valley... over a hundred miles northeast of Thousand
Oaks! It turns out that they are now doing community announcements for all
of the areas they serve. This time they were doing the Victor Valley. Next
hour, they announced, would be Orange County (and I assume the following
hour would be Ventura County).

That's cool. It's nice to finally get an on-air acknowledgement that I, as a
listener out here in the Victor Valley, actually exist. I wonder if they're
selling ads out here now. I was told previously by sales reps at the station
that they were focusing on the Thousand Oaks area, and it just seems silly
to me to be utilizing the Orange County and High Desert frequencies and not
selling ads here. After all, it *does* cost money to run the equipment and
pay the FCC for the licenses, doesn't it?

I guess we'll see if this area becomes more than a ******* child for Jill
FM. When I ended up talking to the station's staff, it was because their
Adelanto transmitter went down for a couple days... I basically just called
to let them know they'd been down and that there were actually people out
here trying to listen to them.

http://www.927JillFM.com/


--
JustThe.net - Steve Sobol / / PGP: 0xE3AE35ED
Coming to you from Southern California's High Desert, where the
temperatures are as high as the gas prices! / 888.480.4NET (4638)

"Life's like an hourglass glued to the table" --Anna Nalick, "Breathe"

KKGO 1260/540 has a transmitter in San Fernando valley to serve the
greater Los Angeles area and a satelite transmitter in Tijuana to
serve San Diego and Orange county.
There program breaks are times to allow the Tijuana outlet to play
spots and info for that market at same time it fills the valley outlet
with LA spots.
The afternoon drive traffic consists of condensed traffic for SD & LA
combined, it works slick.
Perhaps as KMLT smooths out the programming for all 3 stations they can
do something similar... write the prog director and give him heads up
Local radio can succeed whey local people are included

dnw

don ward wrote:
KKGO 1260/540 has a transmitter in San Fernando valley to serve the
greater Los Angeles area and a satelite transmitter in Tijuana to
serve San Diego and Orange county.
There program breaks are times to allow the Tijuana outlet to play
spots and info for that market at same time it fills the valley outlet
with LA spots.

And I'm wondering why KMLT hasn't done the same. They could rake in triple
the ad revenue they are now (ok, actually not triple, some ads would run on
all three stations, but the vast majority of their ads are for local
businesses in the San Fernando Valley and Ventura County).

Perhaps as KMLT smooths out the programming for all 3 stations they can
do something similar... write the prog director and give him heads up
Local radio can succeed whey local people are included

*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I actually
took them off my cars' radio buttons (had a button set in each car)


--
Steve Sobol, Professional Geek 888-480-4638 PGP: 0xE3AE35ED
Company website: http://JustThe.net/
Personal blog, resume, portfolio: http://SteveSobol.com/
E: Snail: 22674 Motnocab Road, Apple Valley, CA 92307

Steve Sobol wrote:


*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I actually
took them off my cars' radio buttons (had a button set in each car)


I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry Manilow,
that
type of thing....

wrote:

*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I actually
took them off my cars' radio buttons (had a button set in each car)

I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry Manilow,
that type of thing....

That's certainly one interpretation. Mine was "music targeted towards
women," and since their target market was probably already women in the
25-54 age bracket anyhow, it was just a question of advertising that they
were targeting that market via their name change, and the addition of a
bunch of songs to their playlist.

Maybe I'll listen again sometime - KELT-FM broadcasts throughout the Victor
Valley and is well within listening range of my home - but... probably not.
Especially since they still don't seem to want to have any presence in
this area or in Orange County. They are still a Los Angeles rimshot serving
Ventura County and the San Fernando Valley; they just happen to have a
couple repeaters.

--
Steve Sobol, Professional Geek 888-480-4638 PGP: 0xE3AE35ED
Company website: http://JustThe.net/
Personal blog, resume, portfolio: http://SteveSobol.com/
E: Snail: 22674 Motnocab Road, Apple Valley, CA 92307

"Steve Sobol" wrote in message
...
wrote:

*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I
actually
took them off my cars' radio buttons (had a button set in each car)

I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry Manilow,
that type of thing....

That's certainly one interpretation. Mine was "music targeted towards
women," and since their target market was probably already women in the
25-54 age bracket anyhow, it was just a question of advertising that they
were targeting that market via their name change, and the addition of a
bunch of songs to their playlist.

Maybe I'll listen again sometime - KELT-FM broadcasts throughout the
Victor
Valley and is well within listening range of my home - but... probably
not.
Especially since they still don't seem to want to have any presence in
this area or in Orange County. They are still a Los Angeles rimshot
serving
Ventura County and the San Fernando Valley; they just happen to have a
couple repeaters.

They are 3 class A FMs, with one smack dab in the middle of the OC (Fountain
Valley), another in Ventura County (with essentially no city grade in the
San Fernando Valley), and the crippled high desert station that they moved
as far out as they could so that the former Avalon station could move to
Orange County. There are no repeaters.

writes:

Steve Sobol wrote:


*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I actually
took them off my cars' radio buttons (had a button set in each car)


I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry
Manilow, that type of thing....

What a straight line!

"Steve Sobol" wrote in message
...
wrote:

*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I
actually
took them off my cars' radio buttons (had a button set in each car)

I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry Manilow,
that type of thing....

That's certainly one interpretation. Mine was "music targeted towards
women," and since their target market was probably already women in the
25-54 age bracket anyhow, it was just a question of advertising that they
were targeting that market via their name change, and the addition of a
bunch of songs to their playlist.

Maybe I'll listen again sometime - KELT-FM broadcasts throughout the
Victor
Valley and is well within listening range of my home - but... probably
not.
Especially since they still don't seem to want to have any presence in
this area or in Orange County. They are still a Los Angeles rimshot
serving
Ventura County and the San Fernando Valley; they just happen to have a
couple repeaters.

They are 3 class A FMs, with one smack dab in the middle of the OC (Fountain
Valley), another in Ventura County (with essentially no city grade in the
San Fernando Valley), and the crippled high desert station that they moved
as far out as they could so that the former Avalon station could move to
Orange County. There are no repeaters.

writes:

Steve Sobol wrote:


*shrug* In my opinion, a lot of the stuff Jill FM plays is junk. I actually
took them off my cars' radio buttons (had a button set in each car)


I thought "Jill FM" would be all-female singers....

The few times I've heard it, it's mostly Michael Bolton, Barry
Manilow, that type of thing....

What a straight line!

David Eduardo wrote:

They are 3 class A FMs,

Eh? Yeah, I guess so. Rather weak signals, though, all 6Kw or less.

I am looking at the FCC database and I see the license for Avalon. Rather
oddly, all I see for Adelanto is a CP. KELT *appears* to be licensed to
Riverside. I'm probably misreading...

What I don't understand is the use of the licenses outside Ventura County
when they apparently have no intention of selling ads outside that area.
Infinity runs a country station, "K-FROG" - licensed somewhere in the Inland
Empire (don't ask me where, I am not even sure which calls the station uses)
and they have a K-FROG station in Victorville (KVFG/103.1), but they
actually have a sales office here, and they broadcast at least some local
content. (For example, they do the weekly Victor Valley High School football
games.) The licensee for KELT has no local office and no local content. I
wish I had enough money to buy the station so I could put something local on
it.


--
Steve Sobol, Professional Geek 888-480-4638 PGP: 0xE3AE35ED
Company website: http://JustThe.net/
Personal blog, resume, portfolio: http://SteveSobol.com/
E: Snail: 22674 Motnocab Road, Apple Valley, CA 92307