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February 27th 06, 01:35 AM
posted to rec.radio.broadcasting
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ANY WPLJ NY fans here? Question on online broadcast..
Substitute ads and or content is *usually* because of licensing, or lack
of... Wrong. Substitute ads on the stream are because of AFTRA fees. Fees charged for material run on the Internet are 300% of what they are on OTA radio. PSA's also make a station look good at license renewal time... Wrong again. PSA's run on the stream have no relevance to the license renewal process. Nor, for that matter, do PSA's run OTA. |
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