IW5EDI Simone - Ham-Radio

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The Icom IC-7610 and the unknown delivery date

Posted: 10 Sep 2016 06:37 AM PDT
http://www.iw5edi.com/ham-radio/2183/icom-ic-7610



ICOM IC-7610

In August, Icom Japan announced during the Tokyo HamFair the IC-7610 HF
transceiver, a new mid class amateur radio product.

Successor of the Icom IC 7600, it presents some interesting features like
dual watch SDR Receiver, Touch interface and real time FFT.

IcomÂ* declared the new radio, hosted in a transparent case,Â* prototype in
the R&D phase and the final release date, till today is unknown. As
expected, no information on the IC-7610 price range was given.
A good Marketing Choice ?

Practically Icom just announced the intention of a new product, like to say
we are coming and works are in progress.

Ok this can make sense, but,Â* this is not a completely new product. The new
transceiver infact is merely a new version of the IC 7600 with the new
IC-7310 features in.

This make me a little bit disappointed, since I will never buy an
end-of-lifeÂ* IC 7600 today. Although Im not a marketing expert,Â* the
announcement will not reveal to be a good business choice.

Usually, new product announcements includes the expected release dates,
that are usually close to the presentation event.

In example in these days, Apple announced the new iPhone 7,Â* that will be
available the shops starting next week !

In conclusion, whats the sense to announce a product in August, that will
be available in the store maybe next year in September ?

Who will spend today 3300 euros for an Icom IC-7600 today ?

The real news is that, Icom is clearly working in the direction to deploy
SDR technology in all their products.

Probably they had a few bullets to be used for the Tokyo HamFair and they
decided to show something in any case, but probably they did not considered
the side-effects of a drop in IC-7600 sales.
IC-7610 Links

Icom IC 7610 announced features
Icom Ham RadioÂ* Products
New products press release by Icom UK


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