In article , "Clint" rattlehead at
computron dot net writes:

Just a *bit* of a stretch of logic there... I think you pro-code test types
are having to dig as deep into the soot and dirt to come up with
argument points now. It's a little difficult to believe that just a lack of
interest in having a morse code profeciency test is to blame for a
magazine not cutting it in a capitalist system.... they mentioned "a
reason of economics".. ever thought that maybe it's just another product
who's time has come and gone? Did you really think that the model-T
would last forever and never be taken out of production?

Nobody in here seems to understand that independent periodicals
make their living almost ENTIRELY from sales of advertising space.
Fact of publishing life for nearly every "popular" or newsstand
sold periodical.

Advertising is not free. It is paid for and such payment has to be
budgeted by every advertiser. Advertising budgets can only exist
where there is income from product or service sales to warrant
paying for advertising.

If a goods manufacturer has a product line covering two or more
like markets, the manufacturer has to decide which market will be
the most profitable in the near future, which has more potential, and
how will they be affected by competition in those market areas.
Advertising budgets and money are NOT boundless.

ALL of the amateur radio oriented periodicals on the American
newsstand market have expressed concern about "lack of advertising
income" in the last two years. Even QST which is backed up by the
dozen-million dollar reported IRS income of the League.

The "knowledgeable" in here no little else but chatty gossip stories
as to the "reasons" for a magazine demise.

LHA

(Len Over 21) wrote in message ...

Nobody in here seems to understand that independent periodicals
make their living almost ENTIRELY from sales of advertising space.
Fact of publishing life for nearly every "popular" or newsstand
sold periodical.

Sure we do, Lennie.

And we understand that advertisers tend to not spend their
advertising dollars in periodicals that they deem poor returns on
thier investment.

Your former "employer" would be of prime example.

Advertising is not free.

Whoa...THAT was meaningful.

The "knowledgeable" in here no little else but chatty gossip stories
as to the "reasons" for a magazine demise.

"...no litle else..."

A TYPO! A TYPO! LENNIE'S MAD! LENNIE'S MAD!

I AM reasonably "knowledgeable", Lennie, and I "no"
this...Your previous employer is defunct..Kaput...out-of-business.
They are out of business because they could not continue to offer a
product that warranted the expenditure of those advertiser's dollars
because they tried to pander to a very narrow market.

Oh well. As good as the magazine may or may not have been, it's
out of business today.

Steve, K4YZ