"HD radio pumps up volume"

http://www.boston.com/business/perso...mps_up_volume/

Notable quote:

"Fewer than half a million Americans use a new technology called HD
radio..."

Even our friend Ramsey had this to say:

"Fewer than 1 in 600 Americans use HD radio"

http://www.hear2.com/2007/03/fewer_t....html#comments

Notable quote:

"So the average consumer is more likely to die by accidental drug
overdose or by hanging, strangulating, or suffocating themselves than
they are to own an HD radio. The consequences of this, depsite all of
the industry's herculean efforts, are profound. You can only present
our industry as being at the beginning of a technology for so long,
until eventuallly the "beginning" becomes the "middle" and finally the
"end." Our two year heavy on-air promotional effort? Almost over. Our
two year pledge to keep the new HD stations commercial free? Almost
over. Is there any question in your mind this is not rolling out the
way it should?"

No doubt, the number is probably less than 100,000 - need I say more ?

On Mar 30, 1:04 pm, wrote:
"HD radio pumps up volume"

http://www.boston.com/business/perso...07/03/30/hd_ra...

Notable quote:

"Fewer than half a million Americans use a new technology called HD
radio..."

Even our friend Ramsey had this to say:

"Fewer than 1 in 600 Americans use HD radio"

http://www.hear2.com/2007/03/fewer_t....html#comments

Notable quote:

"So the average consumer is more likely to die by accidental drug
overdose or by hanging, strangulating, or suffocating themselves than
they are to own an HD radio. The consequences of this, depsite all of
the industry's herculean efforts, are profound. You can only present
our industry as being at the beginning of a technology for so long,
until eventuallly the "beginning" becomes the "middle" and finally the
"end." Our two year heavy on-air promotional effort? Almost over. Our
two year pledge to keep the new HD stations commercial free? Almost
over. Is there any question in your mind this is not rolling out the
way it should?"

No doubt, the number is probably less than 100,000 - need I say more ?

One reason is there are several areas outside the big cities that HD
Radio is very sparse. Here in Central Mississippi where I am the only
HD station is a college station in Jackson, Ms. and no commercial
broadcasters have gotten on the bandwagon just yet. You have to live
in earshot of New Orleans, Mobile, or Memphis to enjoy HD radio. If
what you are telling me is right, the rural areas will suffer with HD
Radio. Now in Mississippi we have a lot of rural area where we here
conventional FM stations that carry a long way. I suspect there are a
lot of areas in the country that have a lot of rural areas that are
like this. By concentrating your marketing in the big cities, you
don't give the rest of the country a chance to make their own decision
on this topic. As far as rural America is concerned this may be the
future, but the mass market has not bloomed yet.

"richllewis" wrote in message
oups.com...

One reason is there are several areas outside the big cities that HD
Radio is very sparse. Here in Central Mississippi where I am the only
HD station is a college station in Jackson, Ms. and no commercial
broadcasters have gotten on the bandwagon just yet. You have to live
in earshot of New Orleans, Mobile, or Memphis to enjoy HD radio. If
what you are telling me is right, the rural areas will suffer with HD
Radio. Now in Mississippi we have a lot of rural area where we here
conventional FM stations that carry a long way. I suspect there are a
lot of areas in the country that have a lot of rural areas that are
like this. By concentrating your marketing in the big cities, you
don't give the rest of the country a chance to make their own decision
on this topic. As far as rural America is concerned this may be the
future, but the mass market has not bloomed yet.


Any station in any market can license and install HD. However, since the
economics of small markets limit capital expenditures, I believe most such
markets are waiting for prices to come down and for more receivers to be
sold.

The average annual gross income of a US radio station is around a quarter
million dollars. Yet in LA, 25 or more stations bill over $20 million each.
The top 10 markets have 30% of all the revenue.

Half of all US radio stations are not profitable, so expect the smaller ones
to be very slow in adopting HD. Yet in the top 100 markets, we average 15
stations per market already in HD... and two thirds of the US population is
in those 100 markets.

In other words, it's about the priorities of commercial radio. It took 5
years to get the first 100 FM stereo stations going after stereo was
authorized, so look for a long wait in small markets.

On Mar 30, 7:18 pm, "David Eduardo" wrote:
"richllewis" wrote in message

oups.com...



One reason is there are several areas outside the big cities that HD
Radio is very sparse. Here in Central Mississippi where I am the only
HD station is a college station in Jackson, Ms. and no commercial
broadcasters have gotten on the bandwagon just yet. You have to live
in earshot of New Orleans, Mobile, or Memphis to enjoy HD radio. If
what you are telling me is right, the rural areas will suffer with HD
Radio. Now in Mississippi we have a lot of rural area where we here
conventional FM stations that carry a long way. I suspect there are a
lot of areas in the country that have a lot of rural areas that are
like this. By concentrating your marketing in the big cities, you
don't give the rest of the country a chance to make their own decision
on this topic. As far as rural America is concerned this may be the
future, but the mass market has not bloomed yet.

Any station in any market can license and install HD. However, since the
economics of small markets limit capital expenditures, I believe most such
markets are waiting for prices to come down and for more receivers to be
sold.

The average annual gross income of a US radio station is around a quarter
million dollars. Yet in LA, 25 or more stations bill over $20 million each.
The top 10 markets have 30% of all the revenue.

Half of all US radio stations are not profitable, so expect the smaller ones
to be very slow in adopting HD. Yet in the top 100 markets, we average 15
stations per market already in HD... and two thirds of the US population is
in those 100 markets.

In other words, it's about the priorities of commercial radio. It took 5
years to get the first 100 FM stereo stations going after stereo was
authorized, so look for a long wait in small markets.

Yeah, but FM stereo was an improvement. HD, on the other hand, is QRM.

wrote in message
ups.com...
On Mar 30, 7:18 pm, "David Eduardo" wrote:
"richllewis" wrote in message

oups.com...



One reason is there are several areas outside the big cities that HD
Radio is very sparse. Here in Central Mississippi where I am the only
HD station is a college station in Jackson, Ms. and no commercial
broadcasters have gotten on the bandwagon just yet. You have to live
in earshot of New Orleans, Mobile, or Memphis to enjoy HD radio. If
what you are telling me is right, the rural areas will suffer with HD
Radio. Now in Mississippi we have a lot of rural area where we here
conventional FM stations that carry a long way. I suspect there are a
lot of areas in the country that have a lot of rural areas that are
like this. By concentrating your marketing in the big cities, you
don't give the rest of the country a chance to make their own decision
on this topic. As far as rural America is concerned this may be the
future, but the mass market has not bloomed yet.

Any station in any market can license and install HD. However, since the
economics of small markets limit capital expenditures, I believe most
such
markets are waiting for prices to come down and for more receivers to be
sold.

The average annual gross income of a US radio station is around a quarter
million dollars. Yet in LA, 25 or more stations bill over $20 million
each.
The top 10 markets have 30% of all the revenue.

Half of all US radio stations are not profitable, so expect the smaller
ones
to be very slow in adopting HD. Yet in the top 100 markets, we average 15
stations per market already in HD... and two thirds of the US population
is
in those 100 markets.

In other words, it's about the priorities of commercial radio. It took 5
years to get the first 100 FM stereo stations going after stereo was
authorized, so look for a long wait in small markets.

Yeah, but FM stereo was an improvement. HD, on the other hand, is QRM.


I think (at least in part) what the OP was talking about is that there are
still MANY rural areas of the country that have NO radio stations of their
own.

Also, the above is true. FM stereo (as well as AM stereo), color TV and
stereo TV were all improvements. None of them made a signiifcant impact upon
their respective core technologies. People can still listen to mono FM and
watch TV in B/W. IBOC is not a backward compatible technology in the true
sense of the concept, in that audio bandwidths have had to be reduced
significantly in order to implement it. It also causes interference to first
and second adjacent channels. This is engineering FACT. Not supposition.



--
Posted via a free Usenet account from http://www.teranews.com

wrote in message
ups.com...
In other words, it's about the priorities of commercial radio. It took 5
years to get the first 100 FM stereo stations going after stereo was
authorized, so look for a long wait in small markets.

Yeah, but FM stereo was an improvement. HD, on the other hand, is QRM.


Actually, listening to HD FM without the preemphasis curve, even in mono
(which is how most radio is listened to) is much more an improvement than
the change from mono to stereo.

On Mar 30, 11:04 am, wrote:
"HD radio pumps up volume"

http://www.boston.com/business/perso...07/03/30/hd_ra...

Notable quote:

"Fewer than half a million Americans use a new technology called HD
radio..."

Even our friend Ramsey had this to say:

"Fewer than 1 in 600 Americans use HD radio"

http://www.hear2.com/2007/03/fewer_t....html#comments

Notable quote:

"So the average consumer is more likely to die by accidental drug
overdose or by hanging, strangulating, or suffocating themselves than
they are to own an HD radio. The consequences of this, depsite all of
the industry's herculean efforts, are profound. You can only present
our industry as being at the beginning of a technology for so long,
until eventuallly the "beginning" becomes the "middle" and finally the
"end." Our two year heavy on-air promotional effort? Almost over. Our
two year pledge to keep the new HD stations commercial free? Almost
over. Is there any question in your mind this is not rolling out the
way it should?"

No doubt, the number is probably less than 100,000 - need I say more ?

OK - So how many Americans had a 'personal' {Home}
Computer prior to the first IBM PC being introduced
-and- How many Years did it take to go from the Idea
of the 'personal' {Home} Computer and the Introduction
of the IBM "PC" . . . counting, Counting. COUNTING !

NOW - We are into the Second Year of IBOC "HD" AM/MW
Radio and the Transformation of the AM/MW Radio Band
has begun from Analog to Digital and the days, The Months.
and THE YEARs will pass and Time Itself {Years of may be
a Decade or more} will Tell -If- "HD" Radio will be History -or-
Reality for most {The Majority of} Radio Listeners.

Just Think -IF- Art Bell and George Noory both take 3-Minutes
Each Night to Talk-Up "HD" Radio {PSA Time Paid for by the
HD Radio Marketing Consortium} within a Year a Million "HD"
Radios will be Sold and In-Use by new "HD" Radio Listeners.

Just Think -IF- Rush Limbaugh and Sean Hannity both take
3-Minutes Each Day to Talk-Up "HD" Radio {PSA Time Paid
for by the HD Radio Marketing Consortium} within a Year a
Million "HD" Radios will be Sold and In-Use by new "HD"
Conservative-Talk-Radio Listeners.

Just Think -IF- Air America Hosts each take 3-Minutes Every
Day to Talk-Up "HD" Radio {PSA Time Paid for by the HD
Radio Marketing Consortium} within a Year a Million "HD"
Radios will be Sold and In-Use by new "HD" Enlightened
{Liberal} Radio Listeners.

Just Think -IF- Each "HD" AM/MW Radio Station does a
Top-of-the-Hour Station ID with the Call Letters, Frequency
and those little words "Now Broadcasting in High Difinition
'HD' All Digital Radio". Then within a Year a 1 Million "HD"
Radios will be Sold and In-Use by new "HD" AM/MW Radio
Listeners.

Plus if all those 2500+ Public {Educational} FM Radio Stations
also Announce Fund Drives to Go To High Difinition "HD" All
Digital Radio Broadcasting and for a $50 Pledge Each Month
for a Year (Total $600) you will Receive a "Gift" of a New High
Difinition "HD" All Digital Radio a $300 Value. Well then within
a Year a 3 Million "HD" Radios will be Sold and In-Use by new
Happy "HD" 'Public' Radio Listeners on the FM Band alone.

The Biggest Boost for "HD" Radio will come from the FM
Radio Band and Benefit FM Radio Listeners. For it is the
FM Radio Kisteners who will really get High Quality CD
Music Sound on their "HD" FM Radios. Couple this to
the 6000+ Commercial FM Radio Stations each doing a
Top-of-the-Hour Station ID with the Call Letters, Frequency
and those little words "Now Broadcasting in High Difinition
"HD" Radio bring you the Best in All Digital Sound Quality"
Then within a Year a 10 Million "HD" Radios will be Sold
and In-Use by new FM "HD" Radio Listeners.

I PREDICT - THAT WITH-IN FIVE YEARS THERE WILL BE
30 MILLION "HD" RADIOS SOLD AND IN-USE. -MAINLY-BY-
YOUNG-UNDER-AGE-35 FM RADIO LISTENERS
- - - it's a' vision thing ~ RHF

That -is- "The Power" of ADVERTISING !
-and- Commercial Radio Broadcasting in the USofA
-is- Clearly Adout "Advertising" and the Revenue that
-is- Generated by "Advertising". that's-a-fact-jack ! ~ RHF

FWIW - Advertising is Paid Communication through a
Non-Personal Medium {Radio/TV} in which the Sponsor
is Identified and the Message is Controlled. -wikipedia-
http://en.wikipedia.org/wiki/Advertising

It's an Advertising Age that We Live In !
ADVERTISING AGE = http://adage.com/

IMHO - The Future of "HD" Radio Lives and Dies on the
FM Radio Band -and- The AM Radio Band is just being
Dragged-a-long for the ride down a bumpy road . ~ RHF