On Sep 24, 10:07 am, Roadie wrote:
On Sep 23, 9:33 pm, Telamon

wrote:
Interesting changes in HD marketing afoot.

http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html

--
Telamon
Ventura, California

I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

Amazon.com, as with Best Buy, Radio Shack, Wal-Mart, and Circuit City
have all been miserable failures for HD Radio. Jerry Del Colliano made
the point that even if people buy HD radios, the radios do not work as
advertised and will be returned promptly.