IBOCcrock wrote:
"Has the HD Radio Alliance done a proper risk analysis for investing
another $230 million to sell this failed (present tense) technology?
Here's what has happened with HD Radio to date: nothing. Here's what
investing another $230 million means for broadcast radio's audience:
Another year of being pounded with HD Radio commercials that aren't
drawing interest. Finally, here's what that investment by the radio
industry means to its bottom line: All of these former radio
advertisers are now getting free mentions on radio while they cut back
the amount they used to spend for radio advertising."


I did tell you that HD was not going to down easily. Radio has a
huge investment, here. iBiquity has a huge investment, here. There's no
way they're not going to fight to keep this technology alive.

Don't expect it to just go away anytime soon. It may go away. It's
showing signs that HD is a solution in search of a problem. But just as
Business has always done, they'll keep searching until either they find
a problem for their ready solution, or the investors cut their losses.

Given who the investors are, don't expect any real wisdom, here.