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#1
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Sean Hannity's warning for music-oriented Radio
"Music radio is going to be in trouble." So said radio talker and Fox News host Sean Hannity this week at Arbitron's consultant fly-in. "In five years when every car has an iPod connection and you can listen to anything you want, what is music radio going to do?" I have long argued (and many others have likewise taken up the cause) that what's between the records becomes more, not less, important as our sound-alike competition multiplies and new channels of distribution make their way into home, work, and car - populated by content that is not owned, produced, sold, licensed, or monetized by anyone in the radio industry. Sean is dead right on this point. Within five years we'll see diminishing ratings on sound-alike music- oriented FM's. And radio will enter a new age of non-music programming. Not necessarily talk. But not particularly music. The spoils will go to those who create the experiments now. While it's fine for our industry to reward the successes of those who do the obvious and succeed, shouldn't we also reward those who take the kinds of chances that are necessary for the long-term vitality of radio? The AM radio style of political talk is only one facet of what will fast become a burgeoning trend towards non-music. An aside... I had never seen Sean in the flesh before and I found him fascinating. Primarily because of his pen. On Fox News, that pen never leaves his right hand. You can see him waving it madly - as if it's the trigger for the Liberal ejector seat. And here he was, holding that pen (the same one?) throughout his entire presentation at Arbitron - never writing a word. I watched him stroll out, sure that he'd leave the pen behind since walking is rarely improved by note-taking. But would you believe that he not only traveled with pen in hand - he even shook hands with it! He was giving pen-shakes! Who does that!? Please don't sign me when you greet me, okay? Sean, put....the pen....down. Just an aside. I was right, you asshole Eduardo! |
#2
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#3
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#4
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#5
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On Dec 14, 7:50 am, wrote:
Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." So said radio talker and Fox News host Sean Hannity this week at Arbitron's consultant fly-in. "In five years when every car has an iPod connection and you can listen to anything you want, what is music radio going to do?" I have long argued (and many others have likewise taken up the cause) that what's between the records becomes more, not less, important as our sound-alike competition multiplies and new channels of distribution make their way into home, work, and car - populated by content that is not owned, produced, sold, licensed, or monetized by anyone in the radio industry. Sean is dead right on this point. Within five years we'll see diminishing ratings on sound-alike music- oriented FM's. And radio will enter a new age of non-music programming. Not necessarily talk. But not particularly music. The spoils will go to those who create the experiments now. While it's fine for our industry to reward the successes of those who do the obvious and succeed, shouldn't we also reward those who take the kinds of chances that are necessary for the long-term vitality of radio? The AM radio style of political talk is only one facet of what will fast become a burgeoning trend towards non-music. An aside... I had never seen Sean in the flesh before and I found him fascinating. Primarily because of his pen. On Fox News, that pen never leaves his right hand. You can see him waving it madly - as if it's the trigger for the Liberal ejector seat. And here he was, holding that pen (the same one?) throughout his entire presentation at Arbitron - never writing a word. I watched him stroll out, sure that he'd leave the pen behind since walking is rarely improved by note-taking. But would you believe that he not only traveled with pen in hand - he even shook hands with it! He was giving pen-shakes! Who does that!? Please don't sign me when you greet me, okay? Sean, put....the pen....down. Just an aside. I was right, you asshole Eduardo! Pocket -I B OC'D- Radio - You Ain't No Sean Hannity ! -and- You are about as Informing and Interesting -wrt- the topic of Shortwave Radio as d'Eduardo. ~ RHF |
#6
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My current listening habbits while driving my vehicle around my little
corner of Montana include listening to my MP3 compact discs. My disc collection consists of whatever flavor of music fits my current mood. At times, I will switch from music MP3 discs to some sort of recorded audio, perhaps an old radio drama show, or perhaps a speech that someone gave about a topic of interest to me. However, there are times in the day when I will listen to either AM radio or FM radio. My listening habbits on AM radio include late evening DXing. I love checking out what sort of propagation might be occuring during different times between pre-dusk through about midnight, or early morning during power changes. And with that DX, I hope to hear something of the local events so that I might better grasp what the world around me is experiencing, or at least reporting. Or, I'll listen to the AM local stations, as I am interested in local news and weather. When I switch to FM, and here's the point of my post, I hope to catch new music, so I can know what new material might be coming out in some genre. And, I also get a taste of what the local music scene is doing, in whatever genre. I agree with the others who hold the opinion that commercial FM will survive best if the playlists would move away from mindless rotations of mainstream offerings, and move more toward exposure of less-known and newer excursions into developing musical talent and new offshoots of a genre. I think AM radio will struggle if it continues to offer the same few syndicated shows on (what appears to be) 70 percent of the nation's stations. For me, it is a tedious endeavor to tune through the band from edge to edge only to hear the same show from frequency to frequency. So little choice in programming. That's like having 60 channels on TV, with a high percentage of those channels offering the exact same show. (Click... click... click... click. Man, can there be anything else on except for this late-night "black helicopters have been hovering around our town, lately" show?) Why must we be subjected to hearing such a small selection, no matter where we tune on the AM dial, during the peak DX hours? I'd love to hear more locally produced shows. Local shows about local events, interests, people--that would be more community-service oriented. In my thinking, that would also be more locally supported financially. Could it be that major national companies that can offer bigger advertisement budgets shape the programming choices? The landscape has really changed over the course of radio's history. Is that why low-power FM appears so attractive to many communities? I know of one community in Washington state that is working hard to get one such station on the air. They've been jumping through a lot of hoops. They are still not on the air... but the hope is that they can offer real local talent, local production, and local interest. While driving, I tend to bring my own musical entertainment or spoken word by way of MP3 discs, radio still plays a central role in my current listening habbits. Radio would play a more significant role, however, if the trend on radio moved ever more toward to local interests, and to newer talent and offerings. Radio can still be "red hot." - NW7US contributing editor, PopComm, CQ, CQ VHF |
#7
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In article
, wrote: Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." I do most of my MW listening late-nite. The ONLY music stations I receive are from Mexico. ! rj |
#8
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RJ wrote:
In article , wrote: Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." I do most of my MW listening late-nite. The ONLY music stations I receive are from Mexico. ! rj There is no profit to be made selling canned music. It is freely available and it belongs to everyone. |
#9
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On Sun, 16 Dec 2007 06:03:57 -0800, David wrote:
RJ wrote: In article , wrote: Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." I do most of my MW listening late-nite. The ONLY music stations I receive are from Mexico. ! rj There is no profit to be made selling canned music. It is freely available and it belongs to everyone. Then, there's no profit in selling ( commercial ) radio either. It's freely available, and belongs to everyone. rj |
#10
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RJ wrote:
On Sun, 16 Dec 2007 06:03:57 -0800, David wrote: RJ wrote: In article , wrote: Sean Hannity's warning for music-oriented Radio "Music radio is going to be in trouble." I do most of my MW listening late-nite. The ONLY music stations I receive are from Mexico. ! rj There is no profit to be made selling canned music. It is freely available and it belongs to everyone. Then, there's no profit in selling ( commercial ) radio either. It's freely available, and belongs to everyone. rj The point is that radio needs compelling exclusive content. Canned music is not the killer app. |
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