HD Radio spinners claim a breakthrough year

Pulling a fast one

By Nick Farrell: Friday, 08 February 2008, 8:30 AM

THE HD RADIO Alliance has been attempting to claim that 2007 was a
breakthrough year for the technology.

HD radio sales need to be quite high if the radio stations are going
to be able to convince advertisers go buy space.

According to a press release from the Alliance 330,000 HD receivers
were sold last year. This is a 725 per cent increase from the 40,000
sets purchased a year earlier and therefore 2007 was a 'breakthrough
year' for the technology. In 2008 they will sell a million of the
things.

Well, not really. InsideMedia points out that while the figure was
better than last year 330,000 is a drop in the ocean when it comes to
this sort of thing. And when Best Buy and Wal-Mart drop to the new low
price of just $99 it is sign that things are not going that well.

The Alliance is hoping that prices will drop further and kill off
analogue sets. If that happened then perhaps the technology will go
somewhere. But generally things like satellite radio or even plain old
analogue are giving the technology a good kicking.

More here. µ

http://www.theinquirer.net/gb/inquir...s-attempt-fast

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