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#1
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![]() What Product Reviewers Never Tell You -by- Sascha Seganhttp://www.pcmag.com/article2/0,2817,2326330,00.asp Bottom Line: The product I test and review isn't the same one you buy. ~ RHF Hate to point out the obvious but this is always the way in manufacturing. Make sure the review issue is faultless and then manufacture the rest as cheaply as possible, value-adding to reduce component and assembly costs at regular intervals. They learned it from us and it's as true for Chinese radios as it is for American cars and British TV programmes. Ever heard of the Leica M8? Their first digital rangefinder, a snip at £4000. Problem was, it was so sensitive to infrared and ultraviolet that anything black came out purple. All the reviewers were assured that this was a mere glitch and happily wrote their best-camera-ever glowing adverts. However it wasn't and the cameras rolled off the line so flawed that after the public threatened to demand refunds Leica handed out free filters, and the reviewers were forced to explain themselves. So at least if a Chinese radio arrives faulty you haven't blown a six year loan on it. I ask the importer to check mine before they send it and so far so good, no flaws above inherent design faults. But yes you are right, production cost steadily falls through the manufacturing span of a product as savings are made. |
#2
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On Nov 25, 4:21*pm, Duncan wrote:
What Product Reviewers Never Tell You -by- Sascha Seganhttp://www.pcmag..com/article2/0,2817,2326330,00.asp Bottom Line: The product I test and review isn't the same one you buy. ~ RHF Hate to point out the obvious but this is always the way in manufacturing. Make sure the review issue is faultless and then manufacture the rest as cheaply as possible, value-adding to reduce component and assembly costs at regular intervals. They learned it from us and it's as true for Chinese radios as it is for American cars and British TV programmes. Ever heard of the Leica M8? Their first digital rangefinder, a snip at £4000. Problem was, it was so sensitive to infrared and ultraviolet that anything black came out purple. All the reviewers were assured that this was a mere glitch and happily wrote their best-camera-ever glowing adverts. However it wasn't and the cameras rolled off the line so flawed that after the public threatened to demand refunds Leica handed out free filters, and the reviewers were forced to explain themselves. So at least if a Chinese radio arrives faulty you haven't blown a six year loan on it. I ask the importer to check mine before they send it and so far so good, no flaws above inherent design faults. But yes you are right, production cost steadily falls through the manufacturing span of a product as savings are made. Part of what he wrote and implied was that Magazine and other 'commercial' Reviewers usually are GIVEN a One-of-a-Kind {Cherry-Picked} Item by the Manufacture to review that is in-fact the Best Example {Pre-Tested to Specification and Tweaked} of the Product; and not just the 'average' production run item that a Consumer may get Off-the-Shelf in the Retail Store. For Shortwave Radio {Amateur/Ham} Products the eHAM Multi-User Reviews are usually a better indicator of 'average' Product Quality then any single Review by one individual - - - imho ~ RHF |
#3
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On 26 Nov, 00:48, RHF wrote:
On Nov 25, 4:21*pm, Duncan wrote: What Product Reviewers Never Tell You -by- Sascha Seganhttp://www.pcmag.com/article2/0,2817,2326330,00.asp Bottom Line: The product I test and review isn't the same one you buy. ~ RHF Hate to point out the obvious but this is always the way in manufacturing. Make sure the review issue is faultless and then manufacture the rest as cheaply as possible, value-adding to reduce component and assembly costs at regular intervals. They learned it from us and it's as true for Chinese radios as it is for American cars and British TV programmes. Ever heard of the Leica M8? Their first digital rangefinder, a snip at £4000. Problem was, it was so sensitive to infrared and ultraviolet that anything black came out purple. All the reviewers were assured that this was a mere glitch and happily wrote their best-camera-ever glowing adverts. However it wasn't and the cameras rolled off the line so flawed that after the public threatened to demand refunds Leica handed out free filters, and the reviewers were forced to explain themselves. So at least if a Chinese radio arrives faulty you haven't blown a six year loan on it. I ask the importer to check mine before they send it and so far so good, no flaws above inherent design faults. But yes you are right, production cost steadily falls through the manufacturing span of a product as savings are made. Part of what he wrote and implied was that Magazine and other 'commercial' Reviewers usually are GIVEN a One-of-a-Kind {Cherry-Picked} Item by the Manufacture to review that is in-fact the Best Example {Pre-Tested to Specification and Tweaked} of the Product; and not just the 'average' production run item that a Consumer may get Off-the-Shelf in the Retail Store. For Shortwave Radio {Amateur/Ham} Products the eHAM Multi-User Reviews are usually a better indicator of 'average' Product Quality then any single Review by one individual - - - imho ~ RHF *. This is absolutely the case! |
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