On Dec 5, 9:44*pm, wrote:
On Dec 5, 2:53*pm, BoobleStubble wrote:





On Dec 5, 3:45*pm, Pocket-Radio wrote:

Bob, I think the lack of reciever sales, centers from a lack of
interest and misconceptions regarding HD radio. *Think of it, before
an ipod was marketed and sold nobody owned one, but the benefits of
holding 500 songs in your hand was, wow. Before CD’s were invented
nobody owned one, but the immediate experience of going from tape to
digital was, wow. While millions of Americans already own 7 to 8
radios per household the reasons to upgrade are weak and unclear. *For
most average people, FM radio sounds really good. On a whole, auto
manufactures produce great receivers that sound good. And considering
AM is mostly talk it sounds pretty good. Adults over 55 like music on
AM just to hear niche programming like oldies and because they grew up
with it. Radio doesn't’t suffer from a sound quality problem that HD
solves. Radio geeks and audiophiles will never be satisfied, but I
said average as in mass market.

Awareness for HD is high because of ads run by the Alliance, but other
studies have shown consumers are confusing HD, with satellite radio.
Consumers are overwhelmed and bombarded with advertising. IBiquity
hasn't’t managed to cut through the ad clutter with a clear and
compelling message that convinces the masses they need HD.

Read Positioning by Rise and Trout, pay attention to the category
rule. HD and Satellite are grouped in the same category in the minds
of consumers.

Lastly, upon walking into Wal-Mart and experiencing an entire wall
devoted to high definition TV, and programming, I’m convinced I need
one. That’s the essential experience missing with IBiquity’s HD radio,
the in store retail experience doesn't exist. It sucks! Plus your mass
marketing campaigns have failed to convince and change minds.

In addition, your radio partners have delivered more jukeboxes and
simulcasted formats. Where's the wow?

In a nutshell, HD radio isn't sexy and the product isn't delivering a
wow experience for consumers at the retail level. I’ve gone from store
to store hoping to hear one "real live working radio" and couldn't. I
gave up! with Satellite radio, Wal-Mart easily satisfied all my needs
and I own one.

For the future, move towards addressable receivers, that can deliver a
Pandora or Last.Fm experience, that would truly be wow. Forget traffic
and directions it's been done. With free wireless approaching and
internet enabled dashboards, HD doesn't have 10 years to evolve like
FM. Radio as we know it, is slowly dying and the current HD business
model falls in the same mass media category. Your radio partners will
never admit that to you.

You must get receivers in the hands of consumers, even if that means
live demos, and road trips to Wal-marts, fairs & concerts. It's time
to Kiss babies dude. People are out of work and will gladly work
cheap.

"Awareness for HD is high because of ads run by the Alliance, but
other
studies have shown consumers are confusing HD, with satellite radio."

“Arbitron/Edison study chills the already thin air of HD Radio”

“All you need to know about this research is this: It says relatively
few know about HD. It says that number hasn’t gone up. And it implies
that folks are aware of what they care about, not vice versa. It also
strongly suggests this isn’t going to change any time soon - as in,
forever.”

http://www.hear2.com/2008/04/arbitronedison.html-Hide quoted text -

- Show quoted text -

What do you care? *Your Neo-Communist anti-Capitalistic propaganda
bullshiesse is far less interesting than anything iBiquity says or
does. *YAWN.

Let the Free Market consumer decide.

ALL ANALog radio will be dead in about 10 years. *Sell your ANALog
radios now while you can still get a penny.
They'll all be heading for the same dump as your ANALog black &
whiteTV set.

Satelitte Radio XM-HD 5.1 surround sound is where it is at now!
Internet Radio is the next big radio delivery format.

You are all living fossils.

With free Internet looming, with in 5 years every dashboard will be
Internet enabled. And we'll go from 60 stations in a market to
500,000. Analog radio and HD is dead, or at the very least will go
through ratical changes.

Auto manufactures are already planning on it. And have been for some
time.