Not much for me to write today as I'm about to head to the Yarra River
and enjoy the opening night of The Commonwealth Games here in
Melbourne, Australia.

Today I post on a number of international newsgroups, as well as
posting on aus.radio.broadcast, so G'day to anyone that may be reading
this from outside Australia.

March 15 is a special day because I get to remember this day, 17 years
ago, as the first day I crossed the international dateline and landed
in the United States of America, first in Honolulu, then in Los
Angeles.

17 years later, I've got to give come credit to my favourite Los
Angeles radio brand, namely 102.7 KIIS FM (
http://www.kiisfm.com/main.html ) who since 1989 have retained the same
logo and much the same format. One of KIIS-FM's positioners - "LA's #1
Hit Music Station" has inspired our local 101.9 Fox FM to adopt a
similar image.

Catching a shuttle bus from LAX to Anaheim on the night of my family's
arrival, I was amazed how scattered the freeway was with advertising
billboards, and how......er......."orange" the clouds in the sky looked
(to explain what I mean, here's a link to
http://en.wikipedia.org/wiki/Light_pollution

In coming days, I'll try to recall some more about my time in the
United States, but not just for its own sake.

*radio*active is a new "blogging" report.

In my next post, I'll also explain what my objectives are for this new
blog.

....From Justin

On 14 Mar 2006 22:01:07 -0800, "BearCave"
wrote:

Not much for me to write today as I'm about to head to the Yarra River
and enjoy the opening night of The Commonwealth Games here in
Melbourne, Australia.

Today I post on a number of international newsgroups, as well as
posting on aus.radio.broadcast, so G'day to anyone that may be reading
this from outside Australia.

March 15 is a special day because I get to remember this day, 17 years
ago, as the first day I crossed the international dateline and landed
in the United States of America, first in Honolulu, then in Los
Angeles.

17 years later, I've got to give come credit to my favourite Los
Angeles radio brand, namely 102.7 KIIS FM (
http://www.kiisfm.com/main.html ) who since 1989 have retained the same
logo and much the same format. One of KIIS-FM's positioners - "LA's #1
Hit Music Station" has inspired our local 101.9 Fox FM to adopt a
similar image.

Catching a shuttle bus from LAX to Anaheim on the night of my family's
arrival, I was amazed how scattered the freeway was with advertising
billboards, and how......er......."orange" the clouds in the sky looked
(to explain what I mean, here's a link to
http://en.wikipedia.org/wiki/Light_pollution

In coming days, I'll try to recall some more about my time in the
United States, but not just for its own sake.

*radio*active is a new "blogging" report.

In my next post, I'll also explain what my objectives are for this new
blog.

...From Justin

Ick. Worst station in Los Angeles.

Try these:

www.kcrw.org

http://www.indie1031.fm/

www.us963.com
Jackson's Country Music Station.
We Do Radio!
cuhulin

Radio Active 2UE !!!! ???

1900 93 6397 (95c per Minute) wrote:

Radio Active 2UE !!!! ???

Mate, grab Wayne Mac's new book and turn to page 282

2UW - The Radio-Active Station.

That's no misprint - 2UW, not just 2UE, have used the "Radio-Active"
slogan.

So 2UE are not the first to put this "play on words" into a radio
context.

As I'll reveal here soon, I intend putting radio*active* into two
contexts of my own.

Your idea needs to be original only in its adaptation to the problem you are currently working on

- Thomas Edison

interesting

Thank you

BearCave wrote:

*radio*active is a new "blogging" report.

In my next post, I'll also explain what my objectives are for this new
blog.

While this report's name is far from original, the theme of this report
is appropriate because it really is all about "taking action".

As the owner of my own small network of radio licences (more about this
later), I'm motivated to write this report from "a manager's
perspective".

Authors Sam Deep and Lyle Sussman give us their spin on what the "act"
in the word "active" means:

A - Analyse your situation
C - Choose the best strategy and then
T - Track your choice

[1]

Something that underpins a capacity to furfill the requirements of "the
ACT process" described above is to have ready-made, an "information
system".

Currently in Tafe Studies, I'm learning about "Marketing Information
Systems", which underpin a capacity to conduct a marketing research
process - the "relationship between information and decision-making" in
marketing.

In the context of radio broadcasting, setting up an "Information
System" is likely to assist a radio station in the furfillment of
production, sales and marketing functions.

The type of information gathered will impact on the quality of the
decisions made - effectively, how "active" a radio station is in
achieving objectives.

Decisions based on information that's gathered and conveyed in an
"Information System" will range from the strategic (eg: directing a
format) to the tactical (having a street promotions crew).

As my 2006 marketing text explains:

No matter what the nature of the decision (to take *action*), managers require information to maximise the probabilty that their decsions are the right decisions

[2]

In order to gather together the required information for building my
own radio station "information system", this series will first examine
the biggest radio broadcasting market in the world - The United States
of America.

This early segment of this blog will be called radio*active*USA.

A trip through several North American markets is how this report will
take first steps in the process of getting a radio station to be
radio*active*.

More as the week progresses.

....From Justin

Resources:
[1] Act on it!, Deep, Sam and Sussman, Lyle. 2000 Perseus Publishing
[2] Marketing, A Strategic Approach. Kiel, GC and Mc-Coll Kennedy,
JR. 2000 Nelson Thompson Learning,

I dont think anybodys really interested




"BearCave" wrote in message
oups.com...

BearCave wrote:

*radio*active is a new "blogging" report.

In my next post, I'll also explain what my objectives are for this new
blog.

While this report's name is far from original, the theme of this report
is appropriate because it really is all about "taking action".

As the owner of my own small network of radio licences (more about this
later), I'm motivated to write this report from "a manager's
perspective".

Authors Sam Deep and Lyle Sussman give us their spin on what the "act"
in the word "active" means:

A - Analyse your situation
C - Choose the best strategy and then
T - Track your choice

[1]

Something that underpins a capacity to furfill the requirements of "the
ACT process" described above is to have ready-made, an "information
system".

Currently in Tafe Studies, I'm learning about "Marketing Information
Systems", which underpin a capacity to conduct a marketing research
process - the "relationship between information and decision-making" in
marketing.

In the context of radio broadcasting, setting up an "Information
System" is likely to assist a radio station in the furfillment of
production, sales and marketing functions.

The type of information gathered will impact on the quality of the
decisions made - effectively, how "active" a radio station is in
achieving objectives.

Decisions based on information that's gathered and conveyed in an
"Information System" will range from the strategic (eg: directing a
format) to the tactical (having a street promotions crew).

As my 2006 marketing text explains:

No matter what the nature of the decision (to take *action*), managers
require information to maximise the probabilty that their decsions are
the right decisions

[2]

In order to gather together the required information for building my
own radio station "information system", this series will first examine
the biggest radio broadcasting market in the world - The United States
of America.

This early segment of this blog will be called radio*active*USA.

A trip through several North American markets is how this report will
take first steps in the process of getting a radio station to be
radio*active*.

More as the week progresses.

...From Justin

Resources:
[1] Act on it!, Deep, Sam and Sussman, Lyle. 2000 Perseus Publishing
[2] Marketing, A Strategic Approach. Kiel, GC and Mc-Coll Kennedy,
JR. 2000 Nelson Thompson Learning,

RoS wrote:

I dont think anybodys really interested

Hey, you could be correct.

I've already had experience in the troubles of cross-posting. It can
be more trouble than it is worth to get the cross-post mix right, (but
not always) so only consider this to be a trial run.

MIDTOWN, NEW YORK CITY
Thursday, 23 March 2006

I'm writing to you tonight from one of the world's biggest internet
cafes, located on West 42nd Street, just around the corner from Times
Square in New York City.

It's 9pm right now (1pm the next day in Sydney and Melbourne). I'm
currently listening to the highly dramatic Talk Radio of WOR 710AM
("real" talk radio, NY's first AM station in HD Digital and 77
WABC (770AM).

I am most interested to study the Left-Right political divide of Talk
Radio (a highly inflamed divide between liberals and conservatives)
here in the States and am carrying a book about American Talk Radio
Wars that I purchased at RMIT University in Melbourne last year.

Especially having listened to Los Angeles talk station KFI this
morning, and WOR this evening, it is incredible the amount of hyperbole
the announcers use here to get their point across.

A big news story here today was President Bush stressing the need to
include "internet blogs" as a means of helping to get more "good news"
about Iraq into the public sphere.

A nice little story was brought to my attention by a bloke I spoke with
on the Long Island Rail Road, in between JFK Airport and New York Penn
Station at Madison Square Garden. It's about a coyote captured
yesterday in Central Park and is front page news on the cover of
"metro", New York's version of Sydney and Melbourne's MX newspaper.

Page 2 of tonight's "metro" describes the Empire State Building as
being lit tonight with yellow and white lights for the spring season.
This monumental site greets you as soon as you leave Penn Station.

Gotta go. Must get back to Penn and get the train to Washington DC.
In such a rush that my diet today has consisted of Doctor Pepper on my
AA (American) flight to from LA to NY, plus 2 Cheeseburgers with
excessive amounts of fancy ketchup at Seventh Avenue McDonald's.

Healthwise, Things can only get better though as it is easy to shop
here. There's even a Kmart in the subway

Would love to write all night as I've been keeping notes and taking
photos, but 80% of it is better kept for when I get back home to
Australia.

Take care and I'll write again as time allows.

....From Justin (Backpacker Bearcave)